Senior CRO Specialist

Impression is looking for a Senior CRO Specialist to join their team in London.

Description:

Impression is looking for a Senior CRO Specialist to join their team in London.

Duties:

As a full-time Senior CRO Specialist, you will:

  • Own the CRO strategy for a portfolio of clients, with support from the department head Drive delivery of CRO campaigns, using the supporting team effectively to get amazing results for our clients and working hands-on where appropriate
  • Create hypotheses from research on how our clients web sites can be improved through A/B or User Testing
  • Work closely with our outsourced web developers and designers in the development of a/b tests
  • Provide clients and stakeholders with timely regular campaign/test reports
  • Work with client teams across SEO, PPC, PR, Analytics internally or client-side to understand and agree clear campaign KPIs, using CRO strategy to help meet clients business goals Maintain / build on your own profile as a CRO expert through social media
  • Regularly contribute to the marketing of Impression’s services through long-form written content and/or speaking engagements to evangelise the business, work and CRO service

Benefits:

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here\’s what else makes us standout as a great employer:

  • Competitive salary – verified by an external salary benchmarking company. £41,000-£49,000 DOE
  • Flexible working options – as per ways of working charter
  • Private medical insurance with access to EAP
  • Enhanced sick pay – 8 weeks full pay, 8 weeks half pay in 12 month period
  • Access to HelloSelf, a virtual therapy platform
  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Budget for books, tools and software
  • Tea and coffee, drinks fridge and fruit deliveries
  • A full social calendar with a budget per person and 1 social event per month
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Perkbox membership
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball

Requirements:

We’re looking for someone with an in-depth existing understanding of conversion rate optimisation, a team-player and someone who knows CRO isn’t just changing button colours on web pages.

To be considered for the Senior CRO Specialist role at Impression, you will need to:

  • Have experience in a similar CRO role, ideally agency-side but brand-side also considered
  • Demonstrate previous successful tests based on a structured hypothesis-led approach, with data and rationale to back the end stakeholder recommendations
  • Have a working knowledge of at least one A/B testing platform; VWO, Google Optimise, Optimizely, AB Tasty or similar
  • Have high level Google Analytics knowledge and ability to deep dive and analyse data
  • Experience using DataStudio to generate reports
  • Have exceptional client management skills and be able to tell us how you deliver great experiences
  • Have a demonstrable expert level of experience in Microsoft Excel or Google Sheets (Impression uses Google Sheets and Google Suite)
  • Be a demonstrable team player, capable of building relationships across teams at all levels
  • Have demonstrable experience managing multiple, sometimes conflicting, deadlines
  • Communicate your passion for Conversion Rate Optimisation, going above and beyond when required

Job Application Link: https://www.impression.co.uk/about/vacancies/

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Impression

We are a multi-award winning, Digital Growth Agency. We define and deliver integrated digital strategies that transform our clients from market players to market leaders.

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