PPC Specialist

Bold+Beyond is looking for a PPC Specialist (Social Paid / Adwords)​ to join their team in Los Angeles.

Employer: Bold+Beyond

Location: Los Angeles / USA

Position: PPC Specialist

Description:

At Bold+Beyond, we help brands to create value and drive long-term growth.

Bold+Beyond is a consulting and creative agency that specializes in driving awareness, growth, and customer retention in today’s increasingly complex, cluttered world. Our core value is a mix of 50% strategy and 50% creativity.

We are thrived to provide some of the most influential brands in the world from Fortune 500 companies to some of the world’s fastest-growing startups (like HUM Nutrition, Prive Revaux, SureSale, Agnetix, and Clay AIR).

Location: Beverly Hills / West Hollywood
Actual Location: Remote
Hours: Full-Time
Start Date: Immediate

Duties:

• Customer/User Acquisition including paid social, paid search, display, and partnerships
• Manage and optimize the large-scale paid social in Facebook, Instagram, Linkedin, YouTube; and paid search campaigns in Google AdWords, Bing, Apple Search, and Amazon Search to meet the target KPIs across a diverse range of initiatives (eg: revenue generation, new subscribers, win back lapsed subscribers, new product or series awareness, app installs, content sampling, video views, and product engagement)
• Generate, maintain, and refine keyword lists (long-tail keywords and phrases), ad copy, site link extensions, and any other campaign assets
• Perform ongoing keyword research for inclusion and exclusion
• Implement digital marketing campaigns on paid social channels (e.g. Facebook, Instagram, Pinterest, Twitter, Snapchat)
• Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets as directed using feedback & input from Senior leadership
• Adjust and update ad assets and monitor campaigns
• Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets as directed using feedback & input from Senior leadership
• Pull platform reporting to monitor campaign pacing and help keep campaign reports up to date
• QA campaign launches and ensures data is being properly fed into reporting tools
• Demonstrate interest in developing stronger analytical skills to measure and report on marketing programs and KPIs
• Manage monthly invoicing process
• Create and deliver presentations of test results and strategies to clients
• Collect data that can be analyzed to develop optimization strategies to ensure campaign performance and drive growth
• Stay abreast of new platform updates and features
• Special ad hoc projects, as needed

Requirements:

• 3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels)
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
• Demonstrated ability to interpret data for insights and next steps
• Facebook Blueprint certification preferred
• Exceptional verbal and written communication skills – the partners we curate content from run on positive relationships, so you have a role in maintaining a positive image for Bold+Beyond
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign
• Demonstrated capability of self-direction and motivation – you will have a lot of freedom to make decisions, explore new aspects of an evolving field, and drive the team forward, but that requires a personality that thrives with challenges and finds solutions
• Work well under pressure, as some responsibilities may be time-sensitive and under tight deadlines
• Video editing skills/knowledge in Adobe Premiere is a plus

Job Application Link: https://boldbeyond.com/careers/ppc-specialist-social-paid-adwords/

Bold+Beyond

Bold+Beyond

Built on a simple will: offering clients effective & innovating communication experiences, Bold+Beyond is creatively led, strategically driven & technology friendly.

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