Paid Search Strategist
Major Tom is looking for a Paid Search Strategist in Toronto.
Employer: Major Tom
Location: Toronto / Canada
Position: Paid Search Strategist
What We’re Looking For:
We’re on the lookout for an experienced and talented Paid Search Strategist to join our growing team in Toronto! The Paid Search Strategist is a key role on the team, and is responsible for defining and executing on clients’ pay-per-click advertising strategies across Google, Bing, Facebook, and other channels. Reporting to our Paid Search Director, the Strategist will be tasked with ensuring that all deliverables are presented on time and meet client objectives.
The PPC Strategist we’re looking for has all the technical skills, but is also capable of creating a strategic vision for an account, making key decisions about what steps need to be taken and what resources are required. We’re looking for someone who will make a real success of these campaigns with close campaign management and great decision making.
What it’s Like to Work With Us:
Major Tom is the next iteration of digital marketing — a full-service agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. We’ve been serving our partners from our offices in New York, Toronto, and Vancouver since 2000.
We are a team of industry-leading specialists hand-picked from across the globe covering the full spectrum of strategy, marketing, development, and creative. Made up of some of the brightest minds on the web, we humanize modern marketing, cutting through the noise to bring clarity to our clients. We’re committed to teamwork and leveraging the unique knowledge of every individual. We believe that passion and accountability are critical to delivering exceptional work. Our biggest heros bring humility, an open mind, and laughter to our team every single day.
We’re an informal, yet professional group that truly cares about one another, and our culture is probably articulated best on sites such as Glassdoor, Facebook, and Instagram. We highly encourage you to check these out if you want to know the real deal.
We’re fortunate enough to have an enviable roster of international clients that includes NYU, Pirelli, NBC, Orkin, KPMG, and Bulletproof.
More About What We’re Looking For:
• 3+ years working in a paid search marketing capacity or in an in-house paid search marketing position
• Knowledge and in-depth experience with retargeting and remarketing
• In-depth knowledge of the Google AdWords platform (Search, Display, Shopping, Video, Remarketing)
• Experience working with Bing Ads
• Experience working with Google Analytics
• Experience running Facebook PPC campaigns
• Knowledge of search engine optimization
• Excellent presentation skills and comfortable speaking in client/project meetings
• Ability to maintain job performance and a positive attitude in a growing and changing organization
What You’ll Get To Do:
• Communicate regularly with Account Managers ensuring their client’s goals are being met and are happy with Major Tom services
• Meet with Major Tom agency partners and work with these partners to plan and execute client campaigns
• Assist Major Tom sales staff initial assessments and sales meetings as required
• Set up and manage Google AdWords campaigns
• Set up and manage Bing campaigns
• Create monthly reports for clients that offer insights into initiatives undertaken by Major Tom Marketing
• Monitor client marketing initiatives on a weekly basis to ensure that the activities undertaken match the budget of the project and will help the client achieve their goals
• Proactively make strategic campaign recommendations to clients
Job Application Link: https://majortom.bamboohr.com/jobs/view.php?id=95