Paid Media Strategist

Description:

We’re looking for a Paid Media Strategist to join Impression.

This role sits within the paid media team and will lead a portfolio of clients across the business, crafting dynamic, competitor-beating PPC strategies that deliver ROI.

As a full-time Paid Media Strategist, you will:

• Own the PPC strategy for a portfolio of clients, primarily across paid search and shopping
• Drive delivery of PPC campaigns, using the supporting team effectively to get amazing results for our clients and working hands-on where appropriate
• Work closely with digital marketing specialists (clients and internally) to understand and agree clear campaign KPIs, using PPC strategy to meet business goals
• Report back on the success of campaigns to our clients and other stakeholders
• Lead on new business pitches from the perspective of your discipline
• Provide training and mentoring for our internal teams
• Contribute to the marketing of Impression through regular blog post writing, internal event speaking and external events / webinars / guest posts

Benefits

• Company pension
• Private Medical Insurance
• Access to leading Employee Assistance Programmes
• Enhanced sick pay
• A carbon negative company, including personal carbon offset
• Regular internal “lunch and learn” sessions
• Training budget for internal and external training and conferences
• Generous holiday allowance
• Opportunity to work on a variety of client accounts
• Apple equipment
• Flexible working hours
• Tea, coffee, fruit and a full drinks fridge in the office
• Ping pong and foosball
• Office dogs
• Organised work socials
• Discounted cinema tickets & gym membership
• Full ongoing training is provided
• Hybrid working is an option for most roles, dependent on business needs

To be considered for the Paid Media Strategist role, you will need to have:

• Excellent understanding and demonstrated experience in managing PPC campaigns across paid search and shopping
• Proven experience in successfully scaling large-scale accounts through paid media strategy and hands-on optimisation
• A strong portfolio of PPC success stories where performance improvements are demonstrated by meeting and exceeding KPIs
• Strong commercial awareness, using insightful reports to demonstrate tangible ROI for clients while working within each client’s business model
• Experience managing delivery teams and delegating work effectively
• Expert level of experience in Microsoft Excel or Google Sheets (Impression uses Google Sheets and Google Suite)

Beneficial:

• Agency experience is highly beneficial for this role
• Experience in digital marketing channels beyond paid search and shopping (eg. paid social, display) will aid your application
• Experience across a number of verticals and industry segments, including lead generation and ecommerce will aid your application
• Experience using 3rd party bid management tools and/or Google Marketing Platform
• Experience using Tableau, Power BI or Data Studio a bonus

Job Application Link: https://apply.workable.com/impression/j/4D5663E25A/