Paid Media Strategist

Impression is looking for a Paid Media Strategist to join their team in Nottingham.


We’re looking for a Paid Media Strategist to join Impression.

This role sits within the paid media team and will lead a portfolio of clients across the business, crafting dynamic, competitor-beating PPC strategies that deliver ROI.

As a full-time Paid Media Strategist, you will:

  • Own the PPC strategy for a portfolio of clients, primarily across paid search and shopping
  • Drive delivery of PPC campaigns, using the supporting team effectively to get amazing results for our clients and working hands-on where appropriate
  • Work closely with digital marketing specialists (clients and internally) to understand and agree clear campaign KPIs, using PPC strategy to meet business goals
  • Report back on the success of campaigns to our clients and other stakeholders
  • Lead on new business pitches from the perspective of your discipline
  • Provide training and mentoring for our internal teams
  • Contribute to the marketing of Impression through regular blog post writing, internal event speaking and external events / webinars / guest posts


  • Company pension
  • Private Medical Insurance
  • Access to leading Employee Assistance Programmes
  • Enhanced sick pay
  • A carbon negative company, including personal carbon offset
  • Regular internal “lunch and learn” sessions
  • Training budget for internal and external training and conferences
  • Generous holiday allowance
  • Opportunity to work on a variety of client accounts
  • Apple equipment
  • Flexible working hours
  • Tea, coffee, fruit and a full drinks fridge in the office
  • Ping pong and foosball
  • Office dogs
  • Organised work socials
  • Discounted cinema tickets & gym membership
  • Full ongoing training is provided
  • Hybrid working is an option for most roles, dependent on business needs

To be considered for the Paid Media Strategist role, you will need to have:

  • Excellent understanding and demonstrated experience in managing PPC campaigns across paid search and shopping
  • Proven experience in successfully scaling large-scale accounts through paid media strategy and hands-on optimisation
  • A strong portfolio of PPC success stories where performance improvements are demonstrated by meeting and exceeding KPIs
  • Strong commercial awareness, using insightful reports to demonstrate tangible ROI for clients while working within each client’s business model
  • Experience managing delivery teams and delegating work effectively
  • Expert level of experience in Microsoft Excel or Google Sheets (Impression uses Google Sheets and Google Suite)


  • Agency experience is highly beneficial for this role
  • Experience in digital marketing channels beyond paid search and shopping (eg. paid social, display) will aid your application
  • Experience across a number of verticals and industry segments, including lead generation and ecommerce will aid your application
  • Experience using 3rd party bid management tools and/or Google Marketing Platform
  • Experience using Tableau, Power BI or Data Studio a bonus

Job Application Link:


We are a multi-award winning, Digital Growth Agency. We define and deliver integrated digital strategies that transform our clients from market players to market leaders.

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