Paid Media Analyst

Adept Marketing is looking for a Paid Media Analyst to join their team in Columbus.

Employer: Adept Marketing

Location: Columbus / USA

Position: Paid Media Analyst

Description:

This role is responsible for the day-to-day management of paid media campaigns for assigned clients, focusing on ROI & growth. Additionally, this role is accountable for the assistance of ad hoc tasks assigned by Paid Media Strategist or Managers. This role reports directly to the Director of Acquisition.

Responsibilities Include:

Execution of Paid Media Tactics of Small Accounts:
• Execute paid media tactics across channels including search, shopping, social, display, programmatic, CTV, YouTube or marketplaces
• Ability to analyze campaign performance identifying areas of opportunity and low performance to improve performance
• With the assistance of a senior paid media team member, develop strategies and media plans for prospective and current clients that focus upon the client’s goals and opportunities
• Continually monitor & update media budgets to prioritize the highest performing channels, driving top profitability and maintaining spend within the agreed-upon budget
• Develop media budget recommendations that align with client goals and strategic plans
• Prepare agendas and presentations for client meetings in a clear & easy to understand manner. This includes explaining changes in performance and optimization plans based upon results or client requests.

Support Paid Strategists and Managers:
• Assisted paid strategists and managers in task execution for pre-assigned account overlap and ad hoc requests
• Deliver the tasks in a timely manner with a delivery that is clear, concise and accurately completed
• Coordinate task assignments with your ongoing task list to adhere to all task due dates
• Proactively communicate with the team any problems on adhering to the requested tasks, due dates or other items

Google Analytics Analysis & Campaign KPI Monitoring & Reporting:
• Ability to utilize Google Analytics to analyze the behavior of onsite traffic
• Determine the key performance indicators for clients and monitor and report upon these metrics
• Understand the correlation of main paid metrics for performance and optimization analysis

Qualifications:

Required:
• Be willing and able to perform every paid media task as listed above
• Proficient in Google Ads & Bing Ads
• Proficient in Google Analytics
• Ability to build Powerpoint or Keynote presentations
• Strong written and verbal communication skills
• Proficient in Excel
• Excellent organizational and time management skills, and the ability to prioritize and multi-task
• Eagerness to learn quickly and practice new skills
• Passion for digital marketing and problem-solving

Preferred:
• Agency experience
• Proficiency in Google Tag Manager, Data Studio or Supermetrics
• Facebook Ads experience

Experience Level:
• 1-3 years

The Company:

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast-Growing Companies, and four times to Central Ohio’s Fast 50.

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services.

Why ADEPT?

We live and breathe our Core Values:

Autonomy – Problem-solving, leading

Connectivity – Trusted, collaborative, dependable

Clarity – Empathetic, understanding, concise

Pragmatism – Data-driven, realistic, results-oriented

Storytelling – Engaging, visual, inspiring

• One of the top 10 agencies in Central Ohio
• Fast-paced and rapidly growing company
• We work with a variety of clients and brands across multiple industries
• We believe in the work we do – we think of our client’s business as our business
• The company recognizes and rewards high performers for their contributions
• With autonomy comes the ability to drive change. We are anti-status quo and thrive on change
• The company runs on EOS®
• Smart and talented team who do not settle for mediocrity
• We enjoy spending time with each other!
• Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value
• Leadership is easily accessible and really cares about the employees– people are the priority
• A challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally
• Able to make an impact on Adept as well as impact our client’s business
• A fun culture that offers flexibility
• Lots of perks! In-office snacks and drinks, work-from-home-Fridays and half-day Fridays in the summer
• We have a full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hour, meditation groups, and events like Top Golf and Fall festivals
• New office space in January 2020 located between Downtown and Grandview

Benefits:

Medical insurance, dental insurance, vision insurance, pet insurance, 401K, PTO, parental leave, paid holidays, work-from-home Fridays, summer hours, expense reimbursement, continuing education, volunteer opportunities, team events, in-office snacks.

Job Application Link: https://adeptmarketinginc.bamboohr.com/jobs/view.php?id=35

Adept Marketing

Adept Marketing

When growth is the goal, Adept leads the way. For us, “growth” is not a concept or a fluffy idea, but concrete, positive impacts in your business.

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