Digital Strategy Manager

Impression is looking for a Digital Strategy Manager/Senior Digital Strategy Manager to join their team.

Description:

Impression is looking for a Digital Strategy Manager/Senior Digital Strategy Manager to join their team in London.

Responsibilities include:

  • Support the Strategy Consultant in development of cross-channel strategies and media plans
  • Own the delivery and growth strategy of a portfolio of accounts
  • Responsible for media and consumer insights collation which would form the foundation of integrated strategies
  • Line manage members of the digital strategy team, helping to guide their learning and development
  • Contribute to Impression’s own marketing through thought leadership content and speaking
  • Contribute to new and existing business pitches with the commercial team support
  • Manage both internal and external stakeholders expectations
  • Maintain a high level of working and strategic knowledge across all digital channels and how they integrate
  • Build on your own profile as a digital strategy thought leader through social media
  • Take a proactive and consultative approach in your client relationships to assist with theirs and our growth aspirations
  • Contribute to the evolution of our service offering through process improvement, competitor analysis and market research

Benefits:

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here\’s what else makes us standout as a great employer:

  • Competitive salary – verified by an external salary benchmarking company £31,500-£49,000 DOE
  • Flexible working options – as per ways of working charter
  • Private medical insurance with access to EAP
  • Enhanced sick pay – 8 weeks full pay, 8 weeks half pay in 12 month period
  • Access to HelloSelf, a virtual therapy platform
  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Budget for books, tools and software
  • Tea and coffee, drinks fridge and fruit deliveries
  • A full social calendar with a budget per person and 1 social event per month
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Perkbox membership
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball

Requirements:

We\’re looking for a candidate with an existing in-depth understanding of the hurdles larger SME and PLC clients come up against when it comes to setting and executing a digital marketing strategy.

To be considered for the Digital Strategy Manager role at Impression, you will need to meet the following criteria:

  • Experience in a similar role (ideally agency-side but in-house/brand-side also considered) with circa 2 years of experience
  • Previous hands on experience in at least one of SEO, PPC, Paid Social or Programmatic marketing
  • Strong knowledge of the appropriateness and effectiveness of digital marketing activities including SEO, Digital PR, Paid Media, Conversion Rate Optimisation
  • Good understanding of online web analytics, specifically Google Analytics Experience in objective setting, setting performance indicators and reporting for multi channel accounts
  • Strong client management skills and be able to tell us how you deliver great experiences
  • Communicate your passion for digital marketing strategy
  • Have demonstrable experience managing multiple, sometimes conflicting, deadlines
  • Be a natural when it comes to adopting new software and technologies – Be a strong communicator, both written and verbally
  • Beneficial:

    • Experience in developing systems and processes to monitor performance across a growing portfolio of accounts
    • Have experience in incrementally measurement
    • Experience managing Google Marketing Platform partnerships
    • Experience in designing and delivering commercial training programmes
    • Experience coaching and developing junior staff
    • Experience in international digital marketing projects
    • Experience with marketplaces such as Amazon
    • Have published work available online (i.e. blogs, white papers, guest articles, recorded video)
    • Experience reporting on financial departmental performance actuals vs plan

    Job application link: https://www.impression.co.uk/about/vacancies/

    impression-digital-agency
    Impression

    We are a multi-award winning, Digital Growth Agency. We define and deliver integrated digital strategies that transform our clients from market players to market leaders.

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