Digital PR Specialist

Impression is looking for a Digital PR Specialist to join their office in Nottingham.

Employer: Impression

Location: Nottingham / UK

Position: Digital PR Specialist


Impression is a multi award winning digital marketing agency with bases in Nottingham and London. We work with businesses across the UK and beyond to grow their digital profile and generate new leads and sales for their businesses. Our current client base includes well known brands and growing businesses in a range of sectors including environment, energy, manufacturing, fashion, homes & interiors, professional services and many more.

Our Digital PR team is an integral part of our business. Working alongside our SEO and PPC teams, our digital PR specialists are responsible for the generation of newsworthy content which will appeal to our clients’ target audiences as well as gaining media coverage.

In the majority of cases, we’re working to build links to our clients’ websites which will support increased search engine visibility. In some cases, we’re working with our PPC team to produce content for what we call ‘funnel campaigns’, supporting areas such as paid social activity through innovative content campaigns. In a growing number of cases, we’re being engaged by clients who previously relied on traditional PR and who are seeking a more modern approach to growing their brand online.

We’re currently looking for a Digital PR Specialist to join our team and contribute to our ongoing evolution and success.


As a full-time Digital PR Specialist, you will:
• Own the digital PR and link building strategies for our clients
• Work closely with SEO/PPC specialists (internally and client-side) to understand and agree clear campaign KPIs
• Manage the ideation behind new digital PR strategies, pitch them to clients and plan in campaign calendars alongside responsive PR work
• Oversee the delivery of digital PR and link building campaigns, using our support team where required to gain best-in-class results for our clients
• Report back on the success of campaigns to our clients and other stakeholders (such as Impression’s SEO/PPC strategists)
• Contribute to the marketing of Impression’s digital PR services through regular blog post writing, internal event speaking and external events / webinars / guest posts
• Contribute to the evolution of our service offering through process improvement, competitor analysis and an active involvement in the wider digital PR community
• Participate in bi-weekly digital PR team meetings, where we all share and provide support on our full portfolio of digital PR clients as well as discussing our wider industry
• Provide training for our internal teams
• Maintain / build your own profile as a digital PR expert through social media


What you can expect from us:
• Company pension
• Regular internal “lunch and learn” sessions
• Training budget for internal and external training and conferences
• Generous holiday allowance
• Ability to work on a variety of client accounts
• Top Apple equipment
• Flexible working hours
• Office fruit and bi-weekly lunch provided
• Organised work socials
• Free tastecard, mobile phone insurance and discounted cinema tickets & gym membership
• Beer fridge, ping pong and foosball
• Full ongoing training is provided for the right candidate


Desired skills:
• Passion for Digital
• Creativity and desire to innovate
• Excellent computer and internet skills
• Natural verbal communicator and relationship builder
• Keen to learn
• Copywriting experience
• Attention to detail
• Time management
• PR/SEO experience preferable but not essential
• Google Garage SEO qualifications an advantage but not essential

Essential qualifications:
• Degree to 2:1 level or above, or equivalent
• At least 2 years of relevant experience
• Agency experience

Job Application Link:


Impression is a multi-award winning digital agency, specialising in the delivery of high performance campaigns across SEO, PPC, digital PR, CRO and web design.


Fothergill House 16 King Street Nottingham NG1 2AS



[email protected]

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