Digital PR Executive

Description:

Impression is looking for a Digital PR Executive to join their team in Nottingham.

Duties:

As a digital PR executive, you will support the digital PR specialists and SEO strategists in the delivery of their strategies, including:

• Assisting in link auditing tasks such as backlink analysis and competitor link reviews
• Conducting keyword research and working closely with the SEO strategists to identify new opportunities for our clients
• Writing press releases and thought leadership style articles
• Analysing data with a view to creating ‘news from nothing’
• Gathering comments and opinions as assets to share with the media
• Supporting in the development of creative campaign ideas
• Building outreach lists and engaging in journalist relationship activities
• Supporting in outreach activity with the goal of getting our content placed in relevant target publications and websites
• Reporting back to the digital PR specialists and SEO strategists on digital PR results
• Contributing to the wider Impression business marketing goals, including regular blogging and delivery of ‘lunch and learn’ sharing sessions
• Self learning to ensure you’re always up to date on the industry and inspired by other creative PR campaigns
• Ongoing involvement in on page SEO training and a passion for keeping up to date with the latest in search engine optimisation techniques (especially regarding links)

Benefits:

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here’s what else makes us standout as a great employer:

• Competitive salary – verified by an external salary benchmarking company- £23,500 DOE
• Flexible working options – as per ways of working charter
• Private medical insurance with access to EAP
• Enhanced sick pay – 8 weeks full pay, 8 weeks half pay in 12 month period
• Access to HelloSelf, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye-care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Budget for books, tools and software
• Tea and coffee, drinks fridge and fruit deliveries
• A full social calendar with a budget per person and 1 social event per month
• Summer and Christmas party (off-site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cyclescheme
• Perkbox membership
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball

Requirements:

We’re looking for someone with a passion for PR and a hunger to excel in this exciting role.

To be considered for the digital PR executive role at Impression, you will need to:

• Demonstrate a good understanding of the role of digital PR in the wider marketing landscape
• Share campaigns you’ve been involved in or seen from the industry and explain what you liked and why they worked well
• Have experience in SEO, PR or another relevant role
• Be skilled in managing your own workload and delivering to an exceptional standard
• Have excellent copywriting skills
• Agency experience advantageous but not essential

Job Application Link: https://www.impression.co.uk/about/vacancies/