Digital PR Executive

Impression is looking for a Digital PR Executive to join their team in Nottingham.


Impression is looking for a Digital PR Executive to join their team in Nottingham.


As a digital PR executive, you will support the digital PR specialists and SEO strategists in the delivery of their strategies, including:

  • Assisting in link auditing tasks such as backlink analysis and competitor link reviews
  • Conducting keyword research and working closely with the SEO strategists to identify new opportunities for our clients
  • Writing press releases and thought leadership style articles
  • Analysing data with a view to creating ‘news from nothing’
  • Gathering comments and opinions as assets to share with the media
  • Supporting in the development of creative campaign ideas
  • Building outreach lists and engaging in journalist relationship activities
  • Supporting in outreach activity with the goal of getting our content placed in relevant target publications and websites
  • Reporting back to the digital PR specialists and SEO strategists on digital PR results
  • Contributing to the wider Impression business marketing goals, including regular blogging and delivery of ‘lunch and learn’ sharing sessions
  • Self learning to ensure you’re always up to date on the industry and inspired by other creative PR campaigns
  • Ongoing involvement in on page SEO training and a passion for keeping up to date with the latest in search engine optimisation techniques (especially regarding links)


We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here’s what else makes us standout as a great employer:

  • Competitive salary – verified by an external salary benchmarking company- £23,500 DOE
  • Flexible working options – as per ways of working charter
  • Private medical insurance with access to EAP
  • Enhanced sick pay – 8 weeks full pay, 8 weeks half pay in 12 month period
  • Access to HelloSelf, a virtual therapy platform
  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Budget for books, tools and software
  • Tea and coffee, drinks fridge and fruit deliveries
  • A full social calendar with a budget per person and 1 social event per month
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Perkbox membership
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball


We’re looking for someone with a passion for PR and a hunger to excel in this exciting role.

To be considered for the digital PR executive role at Impression, you will need to:

  • Demonstrate a good understanding of the role of digital PR in the wider marketing landscape
  • Share campaigns you’ve been involved in or seen from the industry and explain what you liked and why they worked well
  • Have experience in SEO, PR or another relevant role
  • Be skilled in managing your own workload and delivering to an exceptional standard
  • Have excellent copywriting skills
  • Agency experience advantageous but not essential

Job Application Link:


We are a multi-award winning, Digital Growth Agency. We define and deliver integrated digital strategies that transform our clients from market players to market leaders.

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