Copywriter

Directive Consulting is looking for a Copywriter to join their team in Austin.

Description:

At Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstrate this by only working with clients who share our values and by giving your team ample time to focus on hitting your client’s goals.

Beyond the work, we are fiercely passionate about living out a People First culture. One of the ways we act out our passion for our team is by paying a living wage at Directive so that no one in the organization makes less than $70,000 a year. We are experiencing unprecedented growth and truly need your services to fulfill our vision.

Being a Copywriter at Directive is an invitation into our two biggest growth departments — Video and Performance Creative Services. This is an incredible opportunity to flex your creative muscle, working directly with our Associate Directors of video and design, and our Director of Creative Services.

On any given day at Directive, you’ll be interacting directly with clients, developing big video ideas with the team, and writing smart conceptual scripts that engage audiences and drive leads. You’ll also be heavily involved with our Performance Creative team of designers, leading headline and copy approaches for high-converting Landing Pages, and working collaboratively with our Paid Media team to write punchy, benefit-driven digital ads that get results.

Directive’s Customer-Led marketing approach is about engaging customers emotionally. Or to put it simply, this is B2B that works like B2C, where big ideas matter and well-written headlines come with bragging rights.

Our ideal candidate is a great conceptual thinker with a knack for making clients say, “Why didn’t we think of that?” You easily distill complex product benefits into simple, emotionally-driven pieces of communication. You understand that a video without an idea is just noise, and a Landing Page without a personality is unengaging.

We are looking for someone with an ad agency background who is not only great at producing multimedia content, but also socially-intuitive, collaborative, and passionate about working with a team. You’re deadline driven, a joy to work with, and hungry to do great work.

Responsibilities:

  • Work collaboratively with our video and design teams to tell better brand stories in a fresh way that connect with our audience
  • Dive into Creative Briefs to fully understand what the brand is about, who we’re targeting and why the brand product or service matters to the intended audience. Then deliver great strategic thinking that brings it all to life in an emotionally-driven way
  • Work with clients and internal stakeholders to understand the brand, audience segments, and main value proposition to create strategic messaging for highly engaging video products, landing pages and ads
  • Create original video scripts that communicate in the right tone and voice for a range of client deliverables
  • Coordinate with Project Management on all production requirements, including VO and music, and provide final approval notifications
  • Collaborate with designers to create snappy, benefit-driven headlines and smart, well written copy for Landing Pages and digital ads
  • Take initiative on projects to over-deliver new and innovative ideas and solutions

What You Offer:

  • A great portfolio, including videos you’ve written, websites and landing pages, digital ads, radio spots, or anything else you deem worthy of consideration
  • Bachelor’s or Ad School degree in Copywriting, or a related discipline is highly preferred
  • Working knowledge of Google Workspace or Microsoft Office. Reasonable knowledge of Adobe Creative Suite (AfterEffects, Illustrator, Photoshop, Premiere, etc.)
  • Superb conceptual and visualization skills to solve problems and create breakthrough solutions
  • A talent for distilling complex product features and tech-heavy information into simple, communications customers will relate to and connect with
  • Excellent verbal, written and presentation skills. Able to help clients “visualize” your thinking
  • Strong understanding of marketing funnels and the ability to write within a multi-channel strategy
  • Ability to both fully own a project and also collaborate as a member of a team

Nice to Have:

  • Strong headline writer
  • Social media experience
  • Passionate about UX
  • Great presentation skills

What We Offer:

  • Transparency and Humanity: No employee at Directive makes less than $70,000/year
  • Full health, dental and vision plans for you and your family that fit your lifestyle (including a 100% employer-paid plan for you and 50% for your dependents)
  • Get the most out of your benefits with a Healthcare Concierge
  • 100% covered membership to One Medical primary and virtual care
  • Unlimited virtual (MSK) & physical therapy support through Physera
  • Membership to Headspace for your mental well-being
  • Access to virtual visits with certified therapists through Spring Health and Ginger
  • Company-paid $50k Life Insurance Policy
  • Freedom to work from anywhere, but option to enjoy one of our state-of-the-art office in Irvine, CA
  • Customizable 401k Plan + 3% Match for your financial goals
  • Exclusive access to thousands of Aaptiv virtual workouts
  • Unlimited PTO (we actually have a 2 week minimum), in addition to Holidays and your birthday off
  • Paid Parental Leave and fertility support through CARROT
  • We are closed Christmas Eve through New Year’s Day
  • Opportunity to be published on industry-leading blogs
  • Company provided Macbook or PC plus a $200 ergonomics budget
  • Team building events (Awards Ceremony, Holiday party, Murder Mysteries, Trivia Nights, and more)
  • Check out our culture on social: https://www.instagram.com/directiveconsulting/

About Us:

Directive does exceptional performance marketing for software brands that share our values. We redefine the global standard for how marketers work, live, and grow. Our goal is to empower and focus so much on our people that our clients consequently get better results.

At Directive, one of our core values is to put people first. We want to stick to our values and commit to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Application Link: https://directiveconsulting.com/about/careers/

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Directive Consulting

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