bookmark-content-agency

Content Marketing Specialist

Bookmark is looking for a Content Marketing Specialist to join their office in Montreal.

Employer: Bookmark

Location: Montreal / Canada

Position: Content Marketing Specialist

Description:

Bookmark Content and Communications is looking for a versatile and articulate Content Marketing Specialist to join our Marketing team in our Montreal office! The ideal candidate is an excellent writer, with content marketing, blog and community management experience. This is a full-time position.

Bookmark is a full-service global marketing agency that combines content and communications to create multi-platform programs for luxury and lifestyle brands, such as Air Canada, Lindt and Tourism Toronto. Our content is distributed in more than 180 countries worldwide; we pride ourselves on our understanding of local cultures on a global platform.

As our Content Marketing Specialist, you’ll be responsible for executing Bookmark’s content marketing strategy and assisting in its development. You will be responsible for writing and coordinating content creation for the website, newsletter, social media, guides and reports to increase discovery, engagement and growth for Bookmark. You will work closely with key staff from Global offices to ensure content consistency, horizontality and channel integration for Bookmark.

Responsibilities:

• Support content marketing initiatives
• Write copy for content marketing campaigns: landing pages, email campaigns, social media posts, newsletters, press releases and ads
• Participate in brainstorming sessions, research selected topics, and write copy for guides, infographics and reports
• Set up marketing automation and campaign tracking
• Coordinate content creation with international team; plan, update and distribute calendar
• Enforce and follow Bookmark brand and style guidelines (brand police)
• Work closely with Marketing team and freelancers to execute projects
• Maintain the company blog and website
• Write, edit and publish articles, case studies, job postings, similar; Coordinate content production with global teams
• Ensure blog content abides by Bookmark style guide, SEO best practices and Google quality standards
• Ensure continuous flow of content creation in three languages (English, French, Spanish); Plan and maintain content calendar
• Research industry stories and trends; track topics that will resonate with the Bookmark audience
• Create and distribute monthly newsletter; Keep distribution list up-to-date
Community Management and social media monitoring
• Create copy, collect visual assets and publish social media posts
• Work closely with global social media team to plan and maintain social media content calendar continuously
• Monitor social channels, start conversations and respond to comments
• Monitor industry social media; share related content on select channels
• Liaise with other relevant units such as PR, Sales, Production, Accounts, Editorial, Art, as needed
Other Responsibilities:
• Create monthly report, provide insights and adapt strategy continuously
• Coordinate internal content approval process
• Stay up-to-date on latest social media and digital trends and initiatives
• Implement ways to be more innovative on social media
• Collaborate and share knowledge with Bookmark social media leaders
• Participate and support business development efforts on behalf of Bookmark, as needed
• Ensure content integration, consistency and horizontality across channels
• Assist the Director, Marketing & Growth with additional tasks, as required

Qualifications:

• 2 years’ relevant experience in content marketing, blog and community management
• Education: Bachelor’s degree, or equivalent
• Excellent English writing, editing and communication skills
• Writing and communication skills in French and/or Spanish, an asset
• Proficient in WordPress, social platforms (Instagram, LinkedIn, Twitter, Pinterest, YouTube, Facebook, similar), and social media admin platforms (such as Sprout Social, Hootsuite, similar)
• Proficient in MS Office suite and Adobe CC
• Proficient in Google Analytics
• Experience using HubSpot, an asset
• Ability to create/edit images, GIFs, audio and video assets
• Knowledge of on-page SEO best practices
• Keen understanding and curiosity about content and digital marketing
• Ability to work with creative teams in multiple countries
• Cultural sensitivity
• Sense of humor

Job Application Link: https://bookmarkcontent.com/careers/content-marketing-specialist/

Bookmark

Welcome to Bookmark, the global content and communications company. They are experts at engaging consumers, driving sales and transforming brands.

ADDRESS

500 Rue Saint-Jacques, Suite 1510, Montreal, QC, H2Y 1S1, Canada

PHONE

514-844-2001

[email protected]

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