The Academic, music band, decided to use Facebook to record loops for a performance of their song “Bear Claws”.
Sometimes a delay may cost you something you never expect, a ground breaking thing can happen, and this is one of them. On their new video, The Academic uses Facebook Live’s time lag to create a visual loop pedal, and the result is amazing. During the 6-minutes video session, each loop adds instruments, rhythms and melodies and the band projected the video live from the stage.
The song got over 1.2 m views in just a week. The mesmerizing idea is from one of the best-known creative agencies, BBDO New York.
Here’s the video from the band’s actual Facebook page:
Frontman Craig Fitzgerald explained the process saying,
By ‘hacking’ Facebook Live we really tried to push our live performance to a different type of level. Everything had to be timed perfectly. From the musical loops to the choreography.
We noticed a delay in Facebook live from the moment you go live, to the moment it actually shows up on people’s walls. This inspired us and we thought it’d be cool to turn that lag into a video and audio sampler.
Although there’s no need to say that their music is amazing, we happily discovered a new music band with the help of the social network!