Burberry has launched their first online game, B Bounce, in junction with the brand’s new monogram puffer jacket collection.
B Bounce is designed as a playful and mind-catching game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. Once the player has selected a puffer jacket for the character, they bounce upwards between platforms to reach the moon, gaining extra speed by collecting Burberry’s gold TB logos and drones along the way. Expect various prizes to be won, such as custom GIFs and the Burberry puffer.
Users may be able to choose the monogram raincoat-jackets and create their own characters. While proceeding, the purpose of the game is to reach for the highest level and collect the TB logos and planes to get extra-speed. Publicizing the puffer jackets principally, B Bounce is also available in Burberry’s Regent Street store to play online to win special offers and witness customized GIFs.
Mark Morris, Senior Vice President of Digital Commerce at Burberry commented about the project,
We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way.
There’s also a special QR code to scan and play the game that directs users to the game’s official page.