Land Rover North America released The Vanishing Game, a new interactive, digital book written by internationally acclaimed British author William Boyd.
This eight-part interactive story, an adventure thriller that goes from the streets of London to the Scottish Highlands is brought to life in a multi-sensory experience through mixed media content, including dynamic video, cinemagraphs, photography, animation, sound, music, and narration in a captivating British voice.
The Vanishing Game begins as a seemingly innocuous transporting job in a weather-battered Land Rover Defender and quickly unfolds into a dangerous plot with a shadowy cast of characters. In a storytelling twist, readers will be drawn into Boyd’s compelling narrative through more than just words. The Vanishing Game site also includes embedded links to Land Rover content.
Project’s interactive platform also spotlights personal driving adventures from actual Land Rover owners curated by the brand through the designated hashtag #WellStoried. Clickable action words in each chapter open videos of Land Rovers traversing related terrain.When readers scroll over certain words and passages, the story will pause as these owners’ personal driving adventures are displayed on-screen. It’s a mixed media experience featuring dynamic video, cinemagraphs, photography, animation, sound, music and a Land Rover.
The Vanishing Game is fully interactive, allowing readers to turn its various multi-media functions on and off throughout the experience. Readers can engage with the story on Tumblr through desktop, mobile and tablet devices, and will be encouraged to share its content across multiple social platforms. Meanwhile, user-generated content from the #WellStoried hashtag lives on the the project’s microsite.
The Vanishing Game project was developed for Land Rover by Y&R New York and its Tumblr site was created by Tool of North America. Mindshare is managing media strategy, planning and partnerships.
If you’d like to learn more about the campaign, visit thevanishinggame.wellstoried.com