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Intel’s Super Bowl Commercial Aims To Highlight VR

New England Patriots Quarterback, Tom Brady, demonstrates how Intel 360° makes literally anything look better in the Intel Super Bowl commercial.

Introducing the first pre-released Super Bowl commercial of the season, California-based technology company Intel released the spot, drawing attention to virtual reality technology. It’s the brand’s second Super Bowl appearance since 2010 and they will air a 30-seconds spot starring famous Patriots quarterback, Tom Brady. The brand collaborated with the NYC based McGarryBowen for this campaign.

Let’s watch the ad ‘Brady Everyday’ here:

The brand is showcasing its 360° replay technology by comparing Brady’s epic moves of waking up in the morning, brushing his teeth and eating a pancake off the floor in the kitchen before his dog can get to it.

The voice-over says ‘Wait until you see it in the game.’ Because the 360-technology will also be used during Fox’s broadcast for the second year in a row.

Steve Fund, Senior VP-Chief Marketing Officer at Intel, says,

We’re not just marketing to the biggest TV audience, we’re marketing and advertising the technology that connects to our brand story and promise. Intel makes amazing experiences possible and is directing people to look for that technology in the game itself. Aligning ourselves with sports and a sports personality is a great way to bring to life this idea of performance.

Brady’s Super Bowl commercial will air on February 5, 2017.

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