#InstaPoster To InstaCelebrity With Nike

Nike’s #Instaposter campaign takes Moscow by a storm with action figures of active women from Instagram!

What is Instagram all about if not celebrating moments, victories and achievements?

Nike joined forces with Russian agency, Instinct, taking a special direction to celebrate these very moments for active women in Moscow in a unique way, as part of its #BetterForIt campaign.

The Big Idea: Print giant “street art” posters of those Instagram moments and use them to decorate the city.

The Result: The unexpected reward of seeing real women in wild, sportsy poses triggered a flood of action shots by other women on Instagram. Over 27,000 photos were shared on Instagram with the hashtag #BetterForIt.

The campaign’s surprise element went up a notch when the images were shared on Instagram, with friends of the featured women posing next to the posters in the city.

#Instaposter is a brilliant real-time and hyper approach that bridges the gap between the analog and digital world, in a simple yet neat campaign that is both, heart-warming and motivating.

Here’s a brand that’s gets it. Wouldn’t you agree?

Share This Post

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Guerilla Marketing

Introducing The World’s ‘Most Instagrammable Billboard’

One of Zaha Hadid’s latest projects can be a spectacular billboard ...

WORK | Guerilla Marketing

Royal Life Saving WA Launches ‘Passwords With A Purpose’

Royal Life Saving WA and 303 MullenLowe collaborated to encourage parents ...

WORK | Guerilla Marketing

Canon Teaches New Yorkers How To Take The Perfect Picture

NYC is lit up with Canon’s smart billboards displaying #RealTimeTips that ...