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#InstaPoster To InstaCelebrity With Nike

Nike’s #Instaposter campaign takes Moscow by a storm with action figures of active women from Instagram!

What is Instagram all about if not celebrating moments, victories and achievements?

Nike joined forces with Russian agency, Instinct, taking a special direction to celebrate these very moments for active women in Moscow in a unique way, as part of its #BetterForIt campaign.

The Big Idea: Print giant “street art” posters of those Instagram moments and use them to decorate the city.

The Result: The unexpected reward of seeing real women in wild, sportsy poses triggered a flood of action shots by other women on Instagram. Over 27,000 photos were shared on Instagram with the hashtag #BetterForIt.

The campaign’s surprise element went up a notch when the images were shared on Instagram, with friends of the featured women posing next to the posters in the city.

#Instaposter is a brilliant real-time and hyper approach that bridges the gap between the analog and digital world, in a simple yet neat campaign that is both, heart-warming and motivating.

Here’s a brand that’s gets it. Wouldn’t you agree?

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