whatsapp icon

Instagram Reveals Their Year In Review 2018

With 2018 almost coming to a close, Instagram loves to highlight some trends from the year and share all the different ways Instagram’s global community came to the platform to creatively express themselves and get closer to the people – and things – they love.

According to the platform, they’re heartened to see that sharing love and kindness is still a top priority for the Instagram community: the Heart Love Sticker by Arata was the most-used Giphy sticker in Stories, while Heart Eyes was the most-used Face Filter in Stories. In Feed, the “❤️” emoji was used in comments over 14 billion times. The happiest place in the world? Disneyland Tokyo, which saw the highest use of “🙂” in the caption!

Instagram is home to countless interests and communities; this year, ASMR was the top niche community trend of the year, with soap cutting, slime popping and makeup shaving continuing its steep rise in popularity. The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally. K-pop’s dominance on social media is reflected by BTS “Army” being the top fandom community on the platform. The biggest viral dance challenge of the year was also born on Instagram, with #inmyfeelingschallenge, which included everyone from @theshiggyshow to @willsmith, coming in at number 1.

Last but not least, millions of people used Instagram to make their voices heard in 2018. The year’s top advocacy hashtags were #metoo (1.5 million), #timesup (597K), #marchforourlives (562K), demonstrating that Instagram can be a powerful platform for people to speak out and bring light to meaningful causes.

Therefore, the 2018 Year in Review looks like:

• Most Used Face Filter in Instagram Stories: Heart Eyes
• Most Used Giphy Sticker on Instagram Stories: Heart Love Sticker by Arata
• Number of times “❤️” was used in comments: 14 billion
• Happiest Geotagged Location in the World (highest use of “🙂” in the caption): Disneyland Tokyo
• Top Niche Community Trend: ASMR
• Highest Growth Hashtag Community: #fortnite
• Top Fandom Community: BTS (#btsarmy)
• Top Dance Movement: #inmyfeelingschallenge
• Top Advocacy Hashtags: #metoo (1.5 million), #timesup (597K), #marchforourlives (562K)

Instagram hopes this roundup inspires users to spread joy and kindness this holiday season!

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Social Media News

Wondering How Much Time You’re Spending On Instagram? The App Answers It Itself

Instagram is rolling out a new feature that users can set ...

news | Social Media News

Instagram Launched Nametag In Global And Here’s How To Use It

Instagram rolled out new messenger codes that are scannable, customizable and ...

news | Social Media News

Instagram Launches Its Shopping Feature In UK

Instagram has launched its shopping feature in UK today. Introduced in ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT