Instagram is now allowing to post 60 second videos and create single videos from multiple clips.
Instagram extended the maximum length for videos from 15 to 60 seconds. At first, longer videos have been available only to advertisers, now this feature is coming to all users.
Another update for Instagram is a multi-clip video feature, enabling users to post videos made up of multiple recordings from their camera roll.
Both changes will broaden the type of video content available on Instagram and make it more diverse. Videos which were impossible to squeeze into 15 seconds or videos which were composed of multiple shots or content sources will now be possible to post on Instagram.
The video below features some of the most diverse young creators on Instagram:
Here is Instagram’s announcement at their blog post,
We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year.
This changes follow a 40% increase in time people spent watching Instagram videos over the past six months.
It’s obvious that social media’s dominant content format will be video and Instagram is opening the door for this revolution.