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Instagram Launches Its Shopping Feature In UK

Instagram has launched its shopping feature in UK today.

Introduced in the US in 2017, Instagram Shopping service has been discussed as the most significant move into ecommerce since the introduction of Instagram for Business tools in 2016 and it is now free and available to all businesses in UK.

The shopping feature will provide brands and companies an option to tag their products in organic posts.

After brands tag the products to be promoted, potential consumers can tap on the products that they want to learn more details on to make a purchase.

Amy Cole, Instagram’s head of business development, shared:

Shopping will give a seamless experience for users who want more information on products. They can go through Instagram without having to switch between apps and with a couple of taps buy the product.


The shopping feature will be tested by three UK brands including Heidi Klein and Marks and Spencer. As Erin Roy, head of media and digital marketing at M&S, shared:

Instagram shopping offers us the opportunity to realise the huge potential of our 760,000 followers. Instagram has always been a great platform through which to showcase our products and engage with customers. Shoppable posts take this to a whole new level.

Instagram head of business, Jim Squires, said:

People come to Instagram every day to discover and buy products from their favorite businesses. We want to be that seamless experience. Whether it’s a local artisan, florist or clothing store, shopping directly on Instagram has never been easier.

Starting from today, the shopping feature will be available for merchants who want to advertise their products through organic Instagram posts in 8 locations; UK, Brazil, Australia, Germany, Italy and Spain.

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