Instagram rolled out new messenger codes that are scannable, customizable and called “nametags” that lead to users pages, and here’s how to use them.
Nametags, which had been testing earlier this year, can be described as customizable identification cards that people can scan to find that a user’s profile. As the feature introduced officially, the feature is available to iOS and Android users in global, whenever upgrading the app.
Users can find their nametag by tapping into the side menu at the top right corner at the profile. Each nametag displays username, and are customizeable with selfies, stickers, emoji, and different colour options. Scanning another user’s nametag via in-app camera pops up a link to their profile and the ability to follow them, or tapping “Scan a Nametag” while viewing their own nametag.
Instagram’s nametags can also be shared via other social platforms, including (of course) Facebook and corporate sibling, WhatsApp, and via SMS, by pressing the arrow in the top right of the nametag.
As another fresh movement, Instagram also began testing school communities at some universities in the US. School communities are for people to join and add a line to the profile containing their university, class, major, year and other extracurricular activities, which is already made by -almost everyone.
Nametags and school communities seem to be very much like the platform’s target audience for cool young people aka Gen Z, the cultural formation who have grown up stalking each other looking at a new friend’s profile and background information, therefore they don’t have to look for their other social media as a side job.