Instagram announced three business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging.
New insight tools will be rolled out over the coming months as announced on Instagram’s blog:
The new tools will help brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. For example, an advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos. Also, brand marketers will be able to better understand the best time of day to post a photo or video.
We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.
Instagram’s new tools will provide more insight for brands to understand how users engage with and respond to their photos and videos. The tools will thus let brands monitor the reaction to posts and campaigns, as well as give them suggestions for the best time of day to post a photo or video.
This will allow marketers to track KPIs such as impressions and reach of their posts. Similar to Facebook’s page insights tool, this shows a weekly breakdown of post performance.
Through Instagram’s ad insights, advertisers can see the effectiveness of their paid posts. This feature measures campaign objectives, impressions, reach and frequency.
This allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns.
These features will roll out to Instagram marketers and advertisers over the next few weeks and months.