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Instagram Enhances Its Branded Content Tool To Push Influencers On Sponsored Posts

Instagram rolls out a new tool which urges influencers to make branded content a lot more popular. The new feature allows users to post and put Stories with a simple tag called ‘Paid Partnership with’.

The photo-social network is making the branded content tool available to a lot more creators, especially for those who have high amounts of engagement on their posts and account for a lot of the branded content on Instagram.

To ensure that creators apply for the tool when needed, the platform has begun observing the posts for branded content disclosure violations. A human and computer-based mixed system evaluates creators’ posts, according to an Instagram spokesperson. For instance, if a post is flagged as violating a firm’s branded-content policy, the creator will receive a notification in-app to attach the “Paid Partnership with” tag to their post.


Since introducing the branded content tool in June 1, creators on Instagram have been able to easily communicate when they are working with a business. This means more transparency for people whenever they swipe, share and explore their passions on our platform. Today we are expanding availability of the tool to Instagrammers with high levels of engagement and access to insights, the social network announced in a blog post.

If Instagram’s branded-content disclosures gain wider attraction among creators, the standard might be maintained with the Federal Trade Comission. In the previous months,  as the regulatory body announced its first-ever agreement with social media influencers over a failure to properly set a brand endorsement deal, the FTC also didn’t conform on the sufficiency of platforms’ built-in disclosure tools.

The FTC’s point that these implements are “not necessarily” enough doesn’t really mean that it plans to fine the creators that use them. However, the more they use them, the more that audience becomes habituated to their existence.

This is a big step and is going through the right direction.  Branded content policy has been developing, however organic engagements are dying every day. 

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