Can you imagine a real-life escape room, similar to the ones from the Agatha Christie movies?
This project is for Hercule Poirot-fans in Finland! Created by TBWA/Helsinki, The Escape Train tends to be a game, inspired from the movie, “Murder on the Orient Express”, the 20th Century Fox film that is currently in cinemas.
Finnish Railways, VR claims that the experience will be the “longest-running” escape room game ever with a 13-hour train journey, which pays homage to the legendary film. The train departs from Helsinki on December 13, which is tomorrow and travels to Rovaniemi, in Lapland. The journey is estimated to be almost a thousand kilometers.
The real-world video game will be filling in for the legendary detective, Hercule Poirot.
Designed and built by InsideOut Escape Games, the immersive room experience will be arranged in two carriages out of 12 cabins, reserved just for the game, and the participants then work in teams of two, to solve the puzzles and complete tasks throughout the journey to find an answer to the murder mystery. The two-player teams are directed by writer Katleena Kortesuo and actor Riku Nieminen, and the other the players have been recruited via an online competition.
If you’re a Finland resident, don’t forget to observe the Orient Express ‘Escape Train’ event tomorrow, because it only lasts one day! A wonderful marketing example from the agency/client collaboration.