After years of being small and mighty, Inovāt refreshes its brand and launches a new website to better represent itself as the mighty digital agency it is.
Inovāt’s slogan “small and mighty” hasn’t changed but their website has. With offices in New York City and Central Pennsylvania, the size of the agency is a reflection of their commitment to their clients and willingness to do almost anything to help them succeed. They’ve worked with large brands like Ferrari, Breeders’ Cup and AARP to small startups.
Inovāt was started in 2002. The logo had only been through two revisions in that time and the website was pushing ten years. Some big things are on the horizon for Inovāt and with their 20 year anniversary approaching, they knew it was time for a subtle refresh- logo included. The old website felt a little boring, it was slow and the small font and black background exhausted the eyes. Their approach to the new design is bolder, louder and more expressive but they kept their signature colors and lighthearted messaging.
From the moment you land on Inovāt’s new site, you are met with a fresh, bright and extremely user friendly home page. Playful animation scrolls with the user’s mouse and colorful illustrations draw your eye to important information. In fact, a notable update to their site is the availability of relevant information that prospective clients might be looking for like, detailed case studies and a page dedicated to the description of their process. Each page from bios, to case studies, to the contact page is given room to breath and has beautiful full-page spreads of their design work and plenty of photographs.
There are videos of some of this creative work too- like the 360° video they filmed from a zip line for Gate Hill Day Camp in New York (a client they have worked with for over a decade). There’s another 360° video and examples of the VR experience they did for the Breeders’ Cup (a complete rethinking of the horse racing experience).
Their work is impressive and professional yet, there’s an approachable, lighthearted and humorous tone in their messaging and in their photos. You can see pictures of the staff interacting with each other in the kitchen, out with their families and with clients on the job.
Client relations are important to Inovāt. You can see it in their work with Collomix, a German tool company (images of the design process and ongoing work can be seen in the case study.) Multiple trips were made to Germany for their ongoing work for their US digital strategy.
Digital strategy is just one of the many services offered by Inovāt. A clear explanation of their services and process was one thing they made sure to highlight on their new website. Buried under copy before, their new process page doesn’t leave anyone guessing. Research, strategy, brand development, design, reporting, analytics and of course marketing-Inovāt offers tailored and extensive services for their clients. Their innovative site speaks for itself.
Inovāt is a small & mighty digital agency™ that helps brands tackle huge challenges. They’re thinkers, designers, engineers, wordsmiths… and your friends.