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INK Digital Wins Russell Kennedy Online Marketing Brief

Melbourne-based creative agency INK Digital today announces its collaboration with Russell Kennedy Lawyers to support the law firm’s online marketing.

Through a word of mouth referral, INK Digital met with the Russell Kennedy team for an initial chemistry meeting before going on to clinch the brief to rejuvenate and streamline its online marketing processes. With a team of digital experts in Melbourne and the UK, INK’s 24-hour production service means that the project is well underway starting with email marketing.

INK’s in-house email sending service BLINK, is helping to pave the way for the law firm to further promote its services and expertise.

Neil Kafer, Head of Marketing & Business Development at Russell Kennedy said,

We were using a collection of providers for different parts of our online marketing delivery. As a result, we were experiencing highly variable levels of service quality and weren’t benefiting from any economies of scale. By progressively moving to a single, full-service provider we hope to lower our costs and gain a more responsive outcome.

Russell Kennedy, which has branches in Melbourne, Canberra and Sydney, has this year been ranked top in 13 areas of law in the 2017 Best Lawyers in Australia.

Helen Darlington, Founder and Head of Creative Strategy at INK Digital is stoked to be part of the legal firm’s next phase of development,

We love the guys at Russell Kennedy and from the first meeting they were so full of ideas on how to make its services accessible to an even wider audience. We’re really looking forward to a long and happy relationship with the team.

About INK Digital Agency

INK Digital is an international award-winning digital agency specialising in interactive digital solutions from websites and email marketing campaigns, to mobile sites and applications. Headquartered in Halifax, West Yorkshire the agency opened its first overseas office in Melbourne, Australia in 2015.

Since its inception in 2002, INK Digital has been awarded a number of top industry accolades including Best Website for Princess Yachts in the Creativepool Annual Awards 2016, On Time RAR Digital Award 2015, Number One Agency for Client Satisfaction and Elite UK. Agency status in the Drum Independent Agencies Census 2015. The Drum Network Creative Agency of the Year 2014 and the UK’s Best Agency for Strategic Thinking RAR Award 2014. The UK’s Best Digital Agency RAR Award 2013 and Best Agency for Client Service in the Drum Digital Census 2013.

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