Ireland’s largest newspaper group, INM, and tech & design agency, Edenspiekermann will develop a stronger reader experience to ensure that they continue being the leading newspaper and online publisher in Ireland.
The collaboration will focus mainly on digital strategy, UX, and content. Steve Dempsey, Head of Product Management from INM says,
At INM, we are always looking for ways to create an amazing user experience around our content and build meaningful customer relations. With the experience and expertise of Edenspiekermann in this field, we’re convinced they can help us making this happen.
Jonne Kuyt, Creative Director from Edenspiekermann also says,
At Edenspiekermann, we’re focusing on designing business-driven innovations. We have a serious track record in helping European media, publishing companies and brands to rethink their business models and digital strategy for quite a while now. Our collaboration with INM fits like a glove.
We deeply understand the challenges and opportunities in the Irish national and local markets. Developing reader experiences that establish true relationships and can be effectively monetized is key for any publisher in this field.
About Independent News and Media
Independent News and Media (INM), the leading newspaper and online publisher in Ireland, is vertically integrated with print and distribution assets, and is the largest wholesale distributor of newspapers and magazines on the island.
Edenspiekermann is an international tech & design agency that helps organizations like Schiphol, Elsevier, Alcon, Mercedes Benz and Red Bull to create smart and meaningful digital experiences, products and services on the cutting edge of brand, content and technology. In addition to the location in Amsterdam, there are offices in Berlin, Singapore, Los Angeles and San Francisco.