In 2019 marketers told us they are looking to tell coherent stories about their brands, as the sector shifts towards focusing on quality over output.
With brands now telling larger narratives, we examine what’s next, what will be the top priority and trends of marketers as we move forward into 2020.
Incite Group polled over 900 marketing and brand leaders to find out how their role is changing and what the next big marketing trends will be. Participating brands include: Snap!, IBM, Wayfarer Insurance, Emirates, Wyndham Hotels & Resorts, Avis and many more.
The briefing covers:
- The key priorities for marketers in the next 12 months and how these differ by industry.
- How the usage of different content marketing formats is changing.
- Why advancements in AI will change the future of marketing.
- How transparency, privacy and trust will affect brand strategy.
Download today: The State of Marketing 2020: Key Trends and Major Priorities.