ILMxLab’s ‘Star Wars: Project Porg’ AR Experiment Announced For Magic Leap

ILMxLab, Lucasfilm’s immersive media group ILMxLAB, announced Star Wars Project Porg, an augmented reality experiment built for Magic Leap.

ILMxLAB, Lucasfilm’s immersive R&D unit, is going to release an augmented reality experience dubbed “Star Wars: Project Porg” on the Magic Leap One headset in December. ILMxLAB announced the release at Magic Leap’s L.E.A.P. developer conference in Los Angeles Wednesday.

Arriving this December, Project Porg will be a free digital download for the Magic Leap One. Anthony Daniels, who played C-3PO in all his appearances in Star Wars films and animation, returns to voice the iconic droid; porgs are playing themselves, though Star Wars animation supervisor Paul Kavanagh advised on bringing them to life for the experience.


On Wednesday, ILMxLAB Executive In-Charge, Vicki Dobbs Beck commented,

We strive to create experiences that are story-based, cinematic in their visual quality, and experiences that incorporate state-of-the-art interactive design,” said ILMxLAB executive in charge Vicki Dobbs Beck Wednesday. “Imagine if characters previously only alive in the world of film really existed in your world?

ILMxLAB demonstrated the experience at a press preview event Tuesday, where the lab had added some extra AR easter eggs for L.E.A.P attendees. The living room setup used to demonstrate the app featured a handful of physical objects that could be controlled with the Magic Leap One headset, thanks to AR overlays that explained their functionality. This allowed attendees to turn on a Sonos speaker, change the program on a TV set and turn on a fan, and then see the porgs react to each of these devices — a nap in front of the TV included.

ILMxLAB’s executive creative producer Mark Miller told Variety Tuesday that “Project Porg” was just a first step for ILMxLAB to explore this new medium. Beck acknowledged that her group could in theory build similar AR experiences for mobile devices, but said that it was looking to target high-end devices across AR and VR.

The other games and experiences announced at the L.E.A.P. conference include Weta Workshop’s Dr. Grordbort’s Invaders and Seedling an AR experience from Insomniac Games. Magic Leap also announced expanded availability of Magic Leap One headset as well as plans to support two controllers at the event.

ILMxLAB’s other projects include a 3-part VR series for the upcoming Oculus Quest VR headset, and a partnership with location-based VR startup, The Void.

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