IBB Ventures – Investing in Berlin’s Future
One of Germany’s oldest VC firms, IBB Ventures approached Hy.am Studios to help revitalize their brand image.
Working closely with the IBB team, they first rolled out a new, bold, international name.
They then jumped head-first into a 360-degree overhaul of the brand image.
In this case study, Hy.am Studios deep dives into how they helped to reposition the company as a modern, innovative, and approachable VC for the Berlin start-up scene.
The Approach
To get a better grasp on IBB’s core characteristics, they conducted in-depth research as well as extensive stakeholder interviews.
Hy.am Studios applied their learnings in three, rapid-fire workshops, in which they defined the brand’s direction and developed an implementation plan for how to make it a reality.
The Solution
Working closely with the IBB team, they first rolled out a new, bold, international name: IBB Ventures. They then jumped head-first into a 360-degree overhaul of the brand image.
This manifested in a contemporary brand identity as well as a sleek online presence, which aligned the client with the energetic zeitgeist of the Berlin startup world.
A Fresh New Name
The new name they developed in close collaboration with IBB’s team helped to establish the firm’s bold, cosmopolitan new brand image.
A Dynamic Brand Strategy
Working closely with the management team, they conducted a brand sprint to transform individual ideas into a shared understanding of the brand’s strategic direction. This in turn brought them one step closer to helping to reposition IBB as an accessible VC for innovative founders and early-stage start-ups.
A Modern and Sophisticated Brand Identity
Across multiple touch points, from a fresh new logo to merchandising and out-of-home campaigns, they helped to amplify and humanize IBB’s revitalized brand identity.
A Sleek Digital Brand Experience
Through the conceptualization and development of a responsive, eye-catching website, they created a sleek user experience for founders seeking support and potential funding.
The Outcome/ Impact
IBB’s fresh new name and brand identity was applauded by the Berlin startup ecosystem.
About Hy.am Studios
Hy.am Studios is a creative agency based in Berlin. They create brands and experiences that shape the now.
