With the Hyundai’s virtual showroom on Amazon, car enthusiasts will be able to compare different models, read reviews and learn the prices of the car they plan to purchase, just as they do for any product they are looking for on Amazon’s website.
Moreover, Hyundai Shopper Assurance program, released in last year, lets buyers to schedule a test drive to come to them at the office and their homes, or they can set one up at their local dealership in just a couple of clicks, as the multinational automotive manufacturer shared.
Featuring Streamlined Purchase and Transparent Pricing, Hyundai promises its future customers that they will be spending less time at the dealership by going over the details of the car they want to purchase online.
This means, they can start experiencing this process whenever they want at wherever they are.
Hyundai’s Senior Group Manager of Digital Marketing, Tim Maxwell, said:
Hyundai and its dealers are modernizing the car buying process, so it made sense for us to be the first car company with its own digital showroom.
Understanding its customers and offering them an alternative digital platform to learn more about its vehicles, Hyundai came up with a smart idea by partnering with Amazon, as it has a huge potential in terms of the number of online shoppers it already has.