Hyundai Motor Company has launched its new campaign “A Message To Space” to connect with the most distant members of a family.
Hyundai just released its own little space movie and it’s a great addition to the category. The campaign revolves around a 13-year-old girl from Texas whose father is an astronaut on the International Space Station (ISS) and often away on space missions for many months at a time. So, Hyundai Motor conceived a way for her to stay in touch with her father using a fleet of Hyundai Genesis sedans to write a giant version of her message of love, in her own handwriting.
The carmaker used 11 Genesis sedans to write a message on the Delamar Dry Lake in Nevada in giant lettering, big enough to be read from space. Capturing the message from his daughter Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.
“A Message To Space” campaign was created by Innocean Worldwide Seoul. In addition to a promotional video that’s already viral on YouTube, Hyundai also managed to set a new Guinness World Record for “The largest tire track image.”
Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said;
Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation. Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers.
Hyundai is also helping people all over the world to connect with friends or families by creating a virtual message which can be shared online via a dedicated website with #AMessageToSpace hashtag.