Huemor Redesigned the Website of Gleamin
Huemor helped Gleamin to improve the visual consistency of their store, providing measurable improvements for sale, and allowing them to have better content management control throughout their store.
Client Intro
Gleamin uses potent superfoods to enhance natural beauty and empowers life. Their clean products are carefully formulated to invigorate a global community with a newfound sense of freedom.
Objective
Gleamin’s primary objective was to find a digital agency partner that could help them improve the visual consistency of their store, provide measurable improvements for sales, and allow them to have better content management control throughout their store.
Unique Challenge 1
Balancing Aesthetics & Conversions
Prior to engaging with Gleamin for this redesign, their Grow team helped them achieve an average conversion rate >5%. It was critical that Gleamin didn’t sacrifice these gains while re-imagining their website’s interface and user experience.
Unique Challenge 2
Improving Subscription Rates
While conversion rates for traditional purchases were high, conversions for subscriptions were lower than the site average. Gleamin needed to figure out a way to make this process more attractive to the customer.
Homepage
Gleamin has rapidly grown in popularity for one reason above all – it works. They focused on highlighting the real world before/afters of their customers and key influencer endorsements to help build a stronger connection with their customers.
Video 1 – Quick View
Shoppers want instant gratification. The use of ‘Quick View’ for products allows customers to get more information without having to load another page.
Video 2 – Quick Cart
Another planned shortcut was the inclusion of a ‘Quick Cart’ sidebar that both confirms you’ve added something to your cart, presents an upsell, and allows you to skip right to checkout.
Product Page
Similar to the idea with the homepage, the goal here is to quickly present social proof through reviews. The reviews badge at top gives you a glimpse of how people feel about it (3,000+ 5 star reviews is hard to ignore). Gleamin also has the actual reviews easy to access. If you’re not convinced by that, they provide info on the natural ingredients they use as well as more customer transformations.
Ingredients Page
Gleamin is all about natural ingredients to create natural beauty. It was important that Gleamin gave them a place on their site where they can highlight their natural ingredients, the benefits of those ingredients.
About Page
Gleamin’s about page goes a few steps further than just laying out a mission statement. Gleamin encouraged them to divulge more about the people behind the brand to improve their transparency with their customers.
Subscription Process
Previously, their subscription process was just a footnote in their single product flow. In the new iteration of the website, they decided to break out the subscription into its own dedicated page to improve its visibility. The 1-2-3 step process makes it super clear what the benefits here are (10% discount + convenient, monthly delivery).
Jordan Smyth, CEO, Gleamin said:
HIGHLY Recommend Huemor, worked with them coming up 6+ months now. If you need a client-focused agency web dev agency, that takes time to understand your brand, your vision, your products, and then your audience – then Huemor is just that!
About Huemor
Huemor partners with brands to create websites that communicate clearly, solve problems, are visually compelling, and earn more customers.
