H&R Block, tax preparation services company, presents an augmented reality mural project, named “H&R Block Money Wings”.
INSA is known as the creator of the term GIF-ITI. The term is inspired by his unique animated paintings; street art that paradoxically is only viewable online.
Starting where many artwork ends, GIF-ITI entails photographing each layer the artist paints by hand.
These images are then uploaded and overlaid to create the final piece, a looping GIF file which comes to live when released to global audiences online, according to the details shared on GIF-ITI.
While INSA has shared the project on his Instagram page, there are other posts shared by influencers within paid partnership.
The collaborative project is created to reflect the feeling of getting tax refund and it’s safe to say that “H&R Block Money Wings” has already gained a great attention from Instagram users.