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H&R Block Money Wings – AR Mural Project In Partnership With INSA

H&R Block, tax preparation services company, presents an augmented reality mural project, named “H&R Block Money Wings”.

Leaving the tax season behind, H&R Block has partnered with British graffiti artist INSA to develop creative AR mural project, “H&R Block Money Wings” at company’s office, in local Santa Monica.

INSA is known as the creator of the term GIF-ITI. The term is inspired by his unique animated paintings; street art that paradoxically is only viewable online.

Starting where many artwork ends, GIF-ITI entails photographing each layer the artist paints by hand.

These images are then uploaded and overlaid to create the final piece, a looping GIF file which comes to live when released to global audiences online, according to the details shared on GIF-ITI.

While INSA has shared the project on his Instagram page, there are other posts shared by influencers within paid partnership.

instagram-influencer-partnership-1

instagram-influencer-partnership (2)

The collaborative project is created to reflect the feeling of getting tax refund and it’s safe to say that “H&R Block Money Wings” has already gained a great attention from Instagram users.

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