Finding Twitter influencers in your industry plays a big part towards the success of any content marketing or social media campaign.
Influence marketing is all about identifying who has influence within your industry or niche and market directly. Identify the right influencers within your industry and narrow them down to the handful who can move the meter on your brand advocacy.
Industry influencers are the people and the companies that carry weight in your industry, and they should be your highest priority. They are trusted and have the social proof that lends authority to their online presences.
Industry influencers will send you traffic and ultimately influence the buying decisions of others.
Think about whose opinion you value in your industry and which blogs you subscribe to, and this will give you a good idea of who is an influencer in your industry. You need to connect and build relationships with influencers, and that starts with getting them to follow you on social media channels. The key is to find the most related industry leaders.
Twitter was the first social media network that made influencers more reachable. To find influencers who can can boost the performance of Twitter marketing strategies, expanding your reach and helping to attract more followers is easy and quick with the tools below.
Simply Measured is a social analytics tool that will give you access to an incredible range of reporting and data collection tools. Its reporting tools will allow you to identify exactly who has the most influence among your network of followers.
At first glance, their subscriber toolset is quite expensive, but they do have an impressive range of free reports that you can have access too. There is even a report that gives you a detailed combination of analytics that incorporates both Twitter and Klout data.
NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting.
With a simple keyword search you can find online influencers in your niche, see valuable data about them, connect with them through email and social media, and partner with them to promote your brand to their audience.
What makes this product unique is that it collects an immense amount of data from a variety of sources into a searchable database, and allows people to email from within the platform.
Twtrland is an incredible social intelligence research tool that works with Twitter and Instagram. It excels at allowing you to easily find influencers and find market insights. It divides people into over 40,000 categories so you can really distil down and find the right people in the right categories.
Twtrland has a very extensive database with some great filtering options. Well worth exploring. You will get some interesting data about your Twitter account and the follower’s analysis. There is an immediate breakdown of the demographics of your Twitter followers – top followers, countries, cities and skills of your followers but the real fun stuff happens when you click ‘browse all’. There is a free option and premium option ($19.99 per month), even the free account is still incredible powerful but you just won’t be able to export reports and lists.
Follower Wonk is a strong Twitter analytics tool that is used for lots of things, but one of the things you can do with it is use it analyze your competition’s Twitter following and compare it to yours to determine who should be following you. One way of finding a group of people is by creating a filter. Within the filter you can set the topic, location, follower count, following count etc. Follower Wonk gets some good reviews and has teamed up with Buffer to create a system that shares your tweets at an optimal time.
Inkybee is a relatively new tool, and it’s not a tool that actually specializes in much that is Twitter related. It is positioned as a blogger outreach tool but it also excels at finding market influencers.
Inkybee helps you find influential blogs and bloggers in your industry while pulling in extremely useful data, such as engagement metrics and average audience sizes, along with links to social accounts, including Twitter. You can even manage the process of reaching out to these bloggers right from within Inkybee and order them by different metrics and then export to PDF or Excel documents too.
Building relationships with the influencers will increase the reach of your content, and open doors to big link building opportunities. Finding your industry leaders online will increase your own social influence, and get your business seen by your key influencers and customers.
These tools make it simple to find new and inspiring accounts of people who you could build up positive and productive relationships with.