At the end of each year, business owners swot new trends on marketing and plan their mobile advertising campaigns to increase sales.
This is the case of those who work in the B2B sector, which is business-to-business. Such marketing includes product sales or services, one company provides another with.
Methods are based on the same principles B2C work at.
1. A client-oriented marketing
Let us take mobile technologies. People use mobile devices more often than computers. Your messages, applications and suggestions should be intellectual because this is how they satisfy a customer`s needs better.
Personalization is the next tendency. It places customer`s needs and expectations premium on. It is especially interesting to combine personalization with automation. Same thing with marketing in terms of a profile, video and so on.
2. Insightful analysis of a target audience
As long as all your marketing campaigns should be client-oriented, you need to gather maximum of information about them. Knowledge becomes your business asset.
Make sure the data is accurate and of quality. The more you know about the audience, the better you adopt your advertisement, products and services, increase sales and improve a customer support.
3. Mobile devices campaigns
Marketing specialists say it every year that this year is going to be the year of marketing technologies.
2018 should be the year when your companies will become mobile indeed it concerns marketing in the sphere of B2B.
Popularity of mobile devices grows. It means that statistics will move on this direction. Perhaps, you need to change your standards approach to create websites and messages.
This is one more tendency, which grows each year. However, now video is not going to be just a pleasant addition to your marketing strategy. It will become a compulsory part of a campaign. Luckily, it is not that difficult, as it may seem to be at first sight.
You should remember that people make decisions even in such a sector. And your marketing in B2B should take their needs into account. Make a video, which describes your customer clearly and how your proposal may help. It is not that hard, feel free to experiment.
5. Interactive customer
It is a fulfilled fact that people are more interested in materials with which they can actively interact. Infographics, quizzes, questionnaires and quests gain popularity for a few years now. If you do not use such materials as of yet, add them into plans of B2B-marketing for the next year.
6. Experimental marketing
Experimental marketing helps your customers to get acquainted with the brand before cooperation.
Physically or in person. The tendency grows, which is why more and more customers wait for such possibilities from their suppliers of products and services.
Learn new marketing strategies and methods and then think how you can integrate them into interaction with potential customers. Afford an opportunity to «touch» and «feel» your brand for free. You may also think about how your experimental marketing may be used in your company for bringing, and work optimization of your employees.
7. Flexible marketing
Flexible marketing helps to work more productively and faster. A goal is to do the right things and make right decisions with due time.
Flexible B2B-marketing supposes a wide cooperation between different company`s departments and customers. Advantages of such a model grow out of sales. For example, flexible marketing is widely used for branding. You just need to catch the theme and prepare some cool material based on it.
8. Partner marketing
Business owners of different niches receive the main income from partner sales. It is especially important for B2B. Partnership can be different:
• Product placement,
• Co-author content,
• Direct sales of partner products,
• Community actions.
Research has shown that, marketing campaigns automation technologies adoption is one of the most rapidly increasing trends. More and more tools are used for automation of different types and formats today. B2B business owners use them for a variety of actions.
For instance, income and sales management, creation and keeping clients, gathering information about potential buyers, cross posting and campaign creation in social networks. Automation gives business owners broad advantages: there is no need to sit and follow every detail of business.
Let alone there is no need to hire a lot of stuff. A simple program for automation of this or that process will save your time, strength and resources.
It does not matter what is in fashion next year; which studies were conducted on this subject. Try to simply talk with your clients. Live events are good opportunities to do this.
Surprisingly, it is another strong tool of mobile marketing as people can see you face-to-face. This is how we receive data of high quality in order to ask the right questions.