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How To Create An Explainer Video For Content Marketing

Explainer videos are useful to increase your conversion rates, clarify your product, and boost your sales.

Explainer video is one of the most effective marketing tools that helps you to stand out from the crowd of competitors. Placing a video of any kind on your website will do a great deal for your search engine ranking.

It is naturally engaging and vital for all businesses to offer content that is easy to digest. When it comes to potential reach, explainer video is a unique way.

Attention spans are not so long these days. You need to communicate quickly to promote yourself and your business to potential customers who are becoming more and more impatient. They don’t read all texts on your website so many businesses are focusing on visual-centric homepages to help communicate and to quickly convey the primary value proposition to those visitors. This can be an image or a video that explains main points explicitly.

What Is an Explainer Video?

An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. It’s a fast, memorable way to make an impact on your audience and provide them with the important information necessary to make an informed buying decision.

Explainer videos are short online marketing videos used to explain your company’s product or service. They can be placed on a landing page, your website’s home page, or a prominent product page.

Online videos are fantastic assets for a business. But the question is; “How do you create your own explainer video?”

creating video content

Tips & Tricks to Create an Explainer Video

An explainer video on the middle of your homepage can be the first thing your visitors experience, thus it should grab their attention.

To grab and keep the visitors’ attention, you should consider some insider tips for creating a brilliant explainer video that clearly describes your business and drives more sales.

Write an effective script: The script is the most important element in creating a good explainer video. It’s the foundation upon which everything else is built. Someone who can take a fresh look at your company and explain it should write the script in a way that anyone can understand. You can work with a copywriter or a production company to create the best explainer video.

You should enlighten the issues that your potential customers are concerned about. Answer the questions that customers may ask. What freaks out your potential customers? What confuses them about your product or offering? Show how your product or service fixes every one of the problems you exposed. Show what it feels like when those problems are solved.

Keep it short: People are more likely to remember short videos so you should abide by the typical rule of thumb in the industry that is 150 words per minute. You should focus on the problem and solution, not everything about your business.

90 seconds or less is ideal for an explainer video. Your key message and value proposition should be in the first 30 seconds.

Keep it simple: In order to keep it short, you need to keep it simple. You should use simple language – don’t alienate viewers with technical terms they won’t understand. Speak in 2nd person, using words like “You” and “Your”.

You should address the customers’ problem and introduce the solution your product or service offers. Describe how it works or how to get started and put a call to action in your video. You should show your product or service off as many features as possible.

Use a professional voice: Keep in mind the tone you want for your explainer video. Most videos opt for a casual, conversational tone. Either way, investing in professional talent is a must. Using a professional voice is a lot better than ordinary voiceover. There are plenty of options out there, but a good place to start is Voices.com.

Have some fun: Videos with some subtle laughs tend to be more enjoyable so try a touch of humor. It’s important to develop a video that resonates with your audience. Adding something a little different to your video, whether it’s humor, a surprise, or something downright wacky, can go a long way. It gets people smiling and helps them connect with your brand in a way that a website can’t.

Put visuals back seat: Like having a polished voiceover, professional looking visuals are important. However, they are not as important as you might think. You can create a professional video using simple images.

The key is using visuals that help illustrate the story and reinforce the voiceover. Also, too much detail and exaggerated visual effects can viewers attention from the message.

Set the tone with music: A well-chosen music can evoke all types of emotions, and it has the ability to set the tone and pace of your explainer video. You can use services like Premiumbeat.com, Tunefruit, or AudioJungle that have thousands of options for $100 or less to find a good music.

Have a plan for the launch: People creating a video mostly forget to plan for promotion. You can select one of the video hostings like Wistia, Vimeo PRO, Brightcove, or Vidyard to launch your video. If your video doesn’t go viral, you can take some steps to reach more viewers such as leveraging your blog, newsletters, social media channels, e-mail signatures, and events to share your video. Also, integrating the video on your website can provide a good promotion.

You can check out the infographic about “How to create a killer explainer video” from Quicksprout below:

how to create an explainer video

Investing in professional video production can more than pay for itself. A highly effective explainer video brings so many benefits to your business that it is more than worth the cost and time it takes to create these videos.

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