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How To Change A Brand Digital And Content First

Helios and Edenspiekermann at Europe’s leading Design Conference.

Last Friday, Europe’s largest design conference, TYPO, took place in Berlin. Edenspiekermann was part of this year’s Brand Talks together with their client Helios, Europe’s largest private clinic operator.

Together with Natalie Erdmann (Head of Communications and Marketing) and Frank Schulze (Creative Director) from Helios, Christian Hanke (Partner Edenspiekermann Berlin) presented the joint project, which began with the relaunch of the website last year and is a prime example of modern digital brand leadership in decentralized organizations.

See the full talk: How to change a brand digital and content first

Brands are encounters and shaped through content, UX and service.” says Christian Hanke and names one of the core principles of Edenspiekermanns holistic approach on how to lead a brand in 2018.

Especially in B2C businesses content became an essential entry point for users brand experiences and this is even more relevant for health care providers like Helios as most of their traffic comes from Google already.

By not only relaunching the website with a new and fresh design but providing a state of the art digital design system of components, Edenspiekermann enabled 150 Editors at Helios to create 300 websites and 60,000 pages in only 6 months.

The positive impact already reflects in the numbers. Only eight months after the first launch of the new website the page visits have increased in many hospitals by over 80 Percent and the visitor bounce rate decreased by over 30 percent.

If you want to learn more about how you can make the most out of your existing content, you can download the agency’s Whitepaper on Content Discovery for Brands.


About Edenspiekermann

Edenspiekermann is a global design agency operating at the intersection of digital, branding and content. Working upon a deep-rooted foundation of research, strategy and stakeholder involvement, we design meaningful digital brand experiences so that customers become loyal followers. Edenspiekermann was founded in 2009, has offices in Europe, the US and Asia and currently employs 120 people.

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