Just take a good look around you. More consumers are experiencing the internet through their phones. Gone are the days where you could only access the internet via your desktop computers.
Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience.
Here are some trends to take advantage of in 2017:
1. Space for only responsive design
Responsive design is an approach to website design where the site will look great no matter the device- desktops, tablets or phones. And so if your website does not cater to a smaller screen, you will guaranteed lose your customers.
Companies now use a simple template that works for all devices (52%), or create a responsive template (39%) for their website. Make sure your site adjusts and evolves based on the device. Also, more and more people are now opening emails on their phones than on a desktop, so don’t forget to make your emails responsive as well.
2. Stick to simple web design
Users will not recommend a business with a poorly designed website. Would you? So keep these design tips in mind. Cut your copy and content down to the bare essentials. When they first land on your website or app, it should seamlessly guide them to conversion without any distractions.
All other information can be hidden on a side menu or link carefully placed in the content. Your menu navigation also needs to be straightforward and logical. Try to boil it down to the five most important items and if you need more, you can always nest more options inside.
Finally, leave enough space between buttons so that even the clumsiest thumbs can navigate to the desired page without something else popping up.
3. Simplify mobile payment
Ecommerce is one field where desktop still dominates mobile, but the trend is undoubtedly tipping in favour of the latter. Mobile commerce sales now account for about 30 percent of all onsite conversions. It’s clear where the trend is heading and you don’t want to miss out on potential customers by not optimizing your website or app for mobile payments.
Make sure that your app or site is designed in a way that makes the payment process logical and convenient. Remove as many barriers as you can between looking at an item and shipping the item to their house. With high end, modern software like Controlpad, your customers can find, buy and ship your top products to them straight from their phone in just a matter of minutes.
4. Master Facebook video
Facebook video views increased from 1 billion per-day to 8 billion per-day in the past year! Why not make videos that contribute to these increasing views? With Facebook’s rapid evolving ad platform, you can even run ads to promote your video into the feeds of your ideal customer and guarantee they will see it.
Make sure your video is entertaining and effective, otherwise it is wasted money. You’ve only got a split second to catch their attention before they move on.
5. Explore Facebook Live
Facebook is constantly changing and evolving, so it’s important to keep up with what’s new and find ways to use it in favour of your business. The big benefit of Facebook Live is that their algorithm gives it a higher priority in users’ feeds.
It’s also a good way to build relationships with your customers because they know it was live, raw and unedited. It makes them trust you a little more, and trust is one of the most valuable assets your business can have.
6. Go mobile-only
If you think about it, some of the most popular apps are mobile only, such as Snapchat and Instagram. You can leverage both of these platforms by partnering with influencers. Identify highly visible social influencers who would be a good fit for your brand and work out a deal where they promote your product to their audience for a percentage of the profits.
Instagram also offers paid ads, just like Facebook, and they’re just as effective. Majority of Instagram users take action when showed a relevant ad. They are engaged and interested in clicking on a well-crafted ad that leads to a conversion-friendly website all from their mobile device. Since there are over 500 million active monthly users, this isn’t a bad route to go.
The times are such now that every year, new technologies arise that improve and simplify marketing for small businesses.
Optimizing for mobile marketing, conversions and sales is the next step and an absolute must for all small businesses in 2017.