How Mr Digital’s SEO Strategy Supercharged Premiere Klasse’s Growth
In the luxury home improvement world, aesthetics are everything. But when you pair visual brilliance with digital silence, even the most stunning brands can go unnoticed.
Premiere Klasse, a family-owned business with Danish roots and showrooms in Ascot and Basingstoke, has long been known for its elegant kitchen and bathroom transformations. With decades of hands-on expertise spanning carpentry, plumbing and electrics, the team behind Premiere Klasse offers a truly end-to-end service, delivering premium interiors tailored to their clients’ lifestyles.
They had the experience. They had the showrooms. They had the reputation. What they needed was digital visibility.
Despite having a high-quality offering and a beautifully crafted website, Premiere Klasse struggled with low organic traffic and underwhelming engagement. They weren’t being found by the right people and when they were, users weren’t staying long.
That’s where Mr Digital stepped in.
Our mission? Build a smart SEO strategy that matches the brand’s luxury positioning while driving meaningful visibility and user growth. Here’s how we helped this boutique design powerhouse get the attention it deserved.
An Overview of the Issue
Premiere Klasse had already laid a strong foundation with a beautifully designed website and a growing reputation in the luxury home renovation space. With decades of experience behind them and a clear visual identity, their brand was well-positioned to attract high-end clients.
However, like many businesses in competitive industries, they noticed that their online visibility wasn’t quite keeping pace with their ambitions. Organic traffic was steady, but there was clear room for growth, especially when it came to search rankings and user engagement.
Looking to build on their momentum, they reached out to us for support. The brief was straightforward: enhance their SEO performance and make sure their digital presence reflected the same level of quality and professionalism they delivered in every project.
The Challenge: Turning Visibility into Meaningful Engagement
Premiere Klasse had built a brand that spoke to its audience, luxury kitchens and bathrooms, crafted with care and expertise. Their website reflected this premium positioning, but it wasn’t delivering the level of organic growth or engagement they were aiming for.
Despite offering a high-quality service, they found it difficult to stand out in search results. The competition in their space was tough, and even with a strong visual identity and clear messaging, gaining traction online wasn’t easy.
They were looking for a solution that could do two things well: drive more qualified traffic to their website and keep those users engaged once they arrived. That’s where we came in, to help refine their SEO strategy and make sure the right people were not only finding them, but staying to explore what they had to offer.
Our SEO Strategy: A Dual-Focus Approach
To meet Premiere Klasse’s goals, we developed a strategy that focused on two key areas: improving the user experience and boosting organic visibility. By addressing both fronts at once, we ensured that not only would more people find the site, but they’d have a reason to stay and explore it.
Phase 1: Strengthening User Experience and Engagement
We started by reviewing the user journey across the site. This meant identifying any friction points and making subtle adjustments to encourage visitors to spend more time engaging with the content. Improved internal linking helped guide users through the site more naturally, while refreshed on-page content made each page more informative and useful to their audience.
Phase 2: Boosting Organic Visibility and Rankings
With the user experience in a stronger place, we focused on increasing the site’s discoverability in search. This involved keyword optimisation, technical clean-up and link-building to support long-term growth in rankings.
Key Actions Taken:
- Meta Tag Optimisation – Improved titles and descriptions for better visibility and click-through in search results.
- Internal Link Improvements – Made navigation more intuitive, helping users (and search engines) move easily through the site.
- High-Quality Backlinks – Acquired authoritative links to improve domain trust and search performance.
- On-Page Content Refresh – Strengthened content with more relevant keywords and clearer structure.
- Technical SEO Enhancements – Improved crawlability and page structure for better indexing and performance.
Each step was designed to not only improve how the site performed in search engines but also how it delivered value to visitors.
Results: A Surge in Engagement and Search Visibility
Premiere Klasse’s refined SEO strategy delivered significant gains in both user engagement and search performance over a short period.
User Growth (First 90 Days)The impact on user behaviour was clear within the first three months:
- +1.4K active users – a 46.9% increase in overall site activity
- +1.3K new users – a 54.8% rise in first-time visitors
- Improved session engagement – users were spending more time on-site, navigating deeper into content and interacting with more pages
These results reflected a stronger, more engaging user journey, an outcome of the adjustments made during Phase 1 of the SEO plan.
Search Visibility (Over 3 Months)
At the same time, search performance saw steady and meaningful improvement:
- Impressions increased from 92.2K to 140K
- Clicks rose from 465 to 638
- Average ranking improved from 42 to 35.9
These gains indicated stronger keyword presence and better alignment with search intent, helping Premiere Klasse appear more frequently and more prominently to the right audience.
Together, these outcomes signalled a turning point for the brand’s digital visibility, delivering growth in both reach and relevance.
Why It Worked
Several key factors contributed to the success of Premiere Klasse’s SEO campaign:
- Consistency – From technical SEO to content updates, every element of the site was optimised with care, ensuring a unified approach.
- Targeted Keyword Strategy – We focused on search terms that reflected how potential customers searched for high-end renovation services, helping drive more qualified traffic.
- Ongoing Optimisation – This wasn’t a one-off fix. We monitored performance closely and made regular refinements to ensure continued growth.
- Alignment with Brand Identity – Throughout the process, we worked closely with the Premiere Klasse team to ensure that all improvements maintained their premium tone and visual identity.
This balance between data-driven optimisation and brand sensitivity played a big role in the campaign’s success.
Final Thoughts
Premiere Klasse’s journey highlights how the right SEO strategy can quietly but powerfully reshape a brand’s digital presence. By focusing on the fundamentals, technical improvements, relevant content and user engagement, we helped turn a well-built website into a well-performing one.
More importantly, we did it without disrupting the brand’s tone, identity, or premium feel. That’s the real value of a tailored SEO approach: growth that complements rather than compromises.
For businesses in competitive or niche markets, this case study is proof that thoughtful, consistent optimisation can deliver meaningful results. And if you’re looking to strengthen your online visibility, it may simply be a matter of refining the foundation you already have.
