Honda and Wieden + Kennedy London created this dual-narrative interactive video for the Civic and it’s sportier version, the Civic Type R.
“The Other Side” video unfolds an adrenaline fuelled dual-story. One set during the day, the other at night. The original day video featuring the Civic switches to a parallel storyline at night featuring the Type R when you press and hold “R” on your keyboard.
YouTube uses a “custom gadget” looking like an ordinary YouTube player makes this campaign more surprising. Actually, two separate video players are kept synchronised, showing each side of the film. We can synchronise two videos very fast and precise switch.
You may experience the interactive video “The Other Side” at Honda’s Youtube channel: www.youtube.com/user/HondaVideo