Honda Creates A Candy Cane Lane VR Experience For Pediatric Patients
Honda has created a Candy Cane Lane VR project for sick children at the Children’s Hospital of Orange County (CHOC). The project allows children to experience the holiday season from their hospital beds.
Inside the virtual reality experience, kids wear Oculus Rift’s and a Honda sleigh takes them to a snowy neighborhood. Houses are covered with candy canes and the environment is all in a festive mood. As the viewer goes down the street, the lights and decorations on the houses become more lustrier.
Lets watch the introductory video, here:
The experience continues as bells and harps play, plus illuminated snowmen and toy soldiers animate to life. Fireworks finalize the journey. Then, when Santa gives a beautifully wrapped gift in the video, a real gift places in viewers’ lap in the hospital.
Susie Rossick, Assistant Vice President at Honda Auto Marketing, says,
This year Honda has the unique privilege of transporting children at CHOC Children’s to a virtual winter wonderland that brings the festive spirit of the holidays to the kids directly. Seeing the kids’ heartfelt reactions to the experience and being able to bring magic to their hospital stay is especially meaningful during the holidays.
The experience is created by RPA. There is a philanthropic side for the project: Honda is creating awareness for the company’s holiday Candy Cane Lane project through Facebook. For every “like” or “love” the project’s video on Facebook, Honda will donate $1 to CHOC Children’s and the Pediatric Brain Tumor Foundation, up to a total of $100,000.
Children love virtual reality-engaged projects and when there’s a helping side, they get more valuable.