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Holland & Barrett Selects Dept To Deliver Its Digital Roadmap

Europe’s largest health and wellness retailer, Holland & Barrett, has partnered with international digital agency Dept as part of the global transformation of its e-commerce experience.

Following a highly competitive pitch, which included an intense three-day hackathon, Dept was chosen to assist in developing Holland & Barrett’s website. This will help Holland & Barrett to deliver its ambitious digital roadmap. The first phase of the project launches in spring 2019 with the website platform being iterated on over the course of the year and rolled out across all markets.

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Holland & Barrett will work with Dept to help it move away from its position as purely retail product focused, and start to expand its offering as a service-based provider.

Speaking of the partnership, Matt Poole, Director of Digital Delivery at Holland & Barrett said,

It is an exciting time at Holland & Barrett as we focus on growing our digital capabilities. Having a partner like Dept on board will help us drive these plans forward.

Brian Robinson, Managing Director Digital Teams at Dept said,

We love working with ambitious organisations, and look forward to helping Holland & Barrett realise its digital aspirations.

With over 145 years of experience in the industry, today Holland & Barrett operates more than 1,150 stores in 16 markets across the world, employing over 4,000 people. Dept has vast experience of delivering global digital and ecommerce solutions for large brands, including Panasonic, Karen Millen, Quicksilver, Birkenstock and many more.


About Holland & Barrett

Holland & Barrett is Europe’s largest health and wellness retailer leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870 it is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1,150 stores worldwide (including almost 800 in the UK and Ireland), as well as a rapidly expanding e-commerce business. Holland & Barrett’s 4,200 Associates are highly trained in nutrition and supplements, able to advise customers on their individual needs.

About Dept

Dept is an international digital agency, headquartered in Amsterdam. The agency unites creativity, technology and data to help clients reinvent and accelerate their digital reality. Currently, Dept employs a team of over 1000 people operating out of thirteen countries in Europe and the USA, with a revenue of over 115 million Euros. The coming years are very exciting for Dept as it continues to raise its profile across the globe.

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