Hi-Tec Selects Khanna\Reidinga For Global Creative Duties

Amsterdam agency takes creative responsibilities for growing sports and outdoor brand. 

Amsterdam, August 15, 2015

The Anglo\Dutch sports and outdoor brand Hi-Tec has appointed K\R to take care of its advertising and branding. The account was awarded to the Amsterdam based creative agency without a pitch.

In its 40 years of existence, Hi-Tec Sports has gathered worldwide recognition as being one of the world leaders in sports and outdoor footwear, with distribution in approximately 100 countries and subsidiary companies in UK, USA, Canada, South Africa, Spain, France, Germany and the Benelux. The company currently employs approximately 400 employees and generates global sales of more than US$250 million.

K\R has been tasked to create and grow brand awareness, as well as introduce new products in the rapidly growing outdoor/walking category.

Hi-Tec Creative Director, Desmond Lissone, says,

Hi-Tec always has and will continue to lead the way in making the outdoors accessible and attractive for everyone. We feel honoured to work for this great heritage brand and can’t wait to spread their story throughout the world.

Hi-Tec Global Marketing Director, Patrick Boom, says,

K\R have shown that they really understand our values and ambitions. Together we will take the next steps into becoming a globally recognized and even more successful brand.

About Khanna\Reidinga

Khanna\Reidinga is a creative agency for adventurous brands.

K\R believes that by applying their creative values to brand challenges, they can create better relationships with today’s highly critical and easily distracted audiences. This means using elements of advertising, digital, design and PR to cut through and connect. K\R does this for Hi-Tec, NN Group, Vodafone, Beats By Dr Dre, car2go, Daimler Fleet Management and TomTom.

K\R primarily works for brands that have an international perspective.

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