HERRON + CO Refreshed Visual Language for Long Term Client TTI, Inc.

HERRON + CO was tasked by TTI to refresh the brand’s visual language.

About the Client

The world’s leading specialist distributor of passive, connector and electromechanical and discrete components, TTI, Inc. was founded back in 1971 and has grown into a multinational organisation. With a headquarters in Fort Worth, Texas and regional headquarters in Europe and Asia, their global warehouses now contain over 850,000 component part numbers.

Distributing to the industrial, military, aerospace and consumer sectors, TTI also provides end customers with logistics, technical support and on-the-shelf inventory. Combined with subsidiaries Mouser Electronics, Sager Electronics and TSG, they employ approximately 6,700 people in over 133 locations across Asia, North America and Europe.

Twenty Years of Design Evolution

HERRON + CO has worked alongside TTI Europe’s marketing team since 2000, leading four major overhauls of the brand and visual language during this time. This has included providing the latest creative assets for the company’s 46 European sales branches across the continent, in several languages.

Their longstanding relationship has provided HERRON + CO with a unique insight and knowledge into both the company’s story as well as the look and feel of the brand. As part of their most recent overhaul of the brand, HERRON + CO chose to focus on the concept of origin.

Taking design elements from TTI’s logo, they developed a bespoke graphic style that can be used across assets, tools, channels and literature. It’s now become a synonymous motif across the brand and represents the next chapter in its evolution as the company celebrates its fiftieth year.

Geoff Breed, Vice President said:

HERRON + CO are definitely a key part of what we do and have contributed to the company’s market recognition; we have had a long standing and consistent relationship.


HERRON + CO is a new kind of creative agency. They offer all the versatility of a full creative agency – but without the agency overheads.