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Have A Creative Break With The 3D-Printed ‘Kitkat Kit’

The Kitkat Kit even has an operating manual for the sprue for the fans of the famous snack to ‘have a break’.

KitKat wanted to reinvent its famous creative message to show how even the most intricate and demanding hobbies are better if you occasionally have a break. It teamed up with Airfix for a ‘narrowcast’ campaign working with YouTube influencers and supported by print ads and out-of-homes.

The famous slogan of Kitkat ‘have a break’ was given a new release of life by Wunderman Thompson who elected to show that even the most intricate and demanding hobbies are better if you take a break. Airfix and the Nestlé brand joined forces to create The KitKat Kit, a special edition of Airfix’s Supermarine Spitfire. It added a sealed KitKat into the kits mounted on a 3D-printed plastic sprue, which also incorporates the famous ‘Have a Break’ message. An additional step was even inserted into the instruction booklet telling the hobbyists exactly when opening the bag to take out the snack and enjoy.

wunderman-thompson-the-kitkat-kit

The kits were sent to a range of model-making YouTubers who, upon opening the packaging, discovered a sealed KitKat into the kits mounted on a 3D-printed plastic sprue.

The KitKat itself comes into play at step 38 of the model-making process under the instructions. We’re assuming that the “community how-to” of YouTube probably is very happy at the moment.

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