Havas Group has announced that they are launching Havas Blockchain, which will be the first international and global communication solution for clients’ ICOs and blockchain projects.
Havas Group, one of the world’s largest global communications groups, has partnered with Blockchain Partner in order to provide technical, strategic and legal advice through the company’s projects developed together with its clients.
Blockchain Partner’s CEO Claire Balva said:
Havas Blockchain’s communications expertise and Havas Group’s international reach will open up a new dimension for our clients’ blockchain projects. AMO network agencies, especially in Asia, will be invaluable in communicating directly with cryptocurrency investors.
Havas Paris consultant Fabien Aufrechter, said:
As leader of record in financial communications, Havas Paris is the natural go-to agency for ICOs, which are set for significant growth. This new field of financial communications, aimed at both traditional investors and the cryptocurrency community, will rely more specifically on community engagement, social media and public relations.
As it has been shared, Talao, which is a plaform that connects freelance talent and major corporations, is going to be Havas Blockchain‘s first public client. According to Aufrechter’s statement, the agency won’t take on more than seven clients every year, pursuing “quality over quantity.”
With launching a joint venture to improve initial coin offering (ICO), Havas seems the first big advertising and public relations company, interested in being a part of crypto world.