British newspaper The Guardian have released their long-awaited tabloid transformation, with the launch of its first edition in compact form, with a new masthead finish, and accompanying overhaul for the digital editions.
More than just an aesthetic touch, the changes have been protrusive by The Guardian’s need to add substantial savings from its operational costs as part of efforts to ban further losses by April 2019.
Additions and individual sections and additions are included in the universal redesign, that has seen the editorial team take the time to introduce a number of betterments, including a difference of news in the main section with sport starting from the back page.
The rooted paper have found success in recent years in encouraging their readership of 150m monthly unique browsers to voluntarily pay for content with 800,000 and now making payments monthly, under their membership scheme. The digital overtake comes with the new versions of its print products in the UK, which the paper is visibly changed from its unique Berliner format to the tabloid size.
Guardian Media Group continues to apply their three-year transformation plan with the target of Guardian News & Media stability at operating level.
Guardian News & Media Editor-in-Chief, Katharine Viner said,
Since we announced our plans to change format seven months ago, it’s been an exhilarating period of creativity, imagination and focus, and I’m thrilled with the result: a new paper that feels bold, striking and beautiful, and still unmistakably The Guardian. It has also been a fantastic opportunity to redesign our website and apps. The new Guardian will be a space for big ideas, for debate, for clear thinking and new perspectives.
Australian edition’s Editor at the Guardian, Lenore Taylor said,
Guardian Australia readers will notice a new look to our site with a new masthead and design. Our commitment to high-quality independent journalism and to reporting important Australian stories remains the same.
More excitingly, a new pull-out journal will feature a weekday edition which pulls together letters, long-form reads and obituaries alongside a newly ‘effervescent’ G2 arts magazine.