Greenlight‘s paid media teams helped Gap and one of the world’s best-selling music artists, Katy Perry, to launch an exciting new 2021 Christmas campaign.
This Christmas, Gap has partnered with global pop superstar, Katy Perry. This year’s campaign celebrates the importance of love, kindness, and acceptance in ALL TOGETHER NOW.
Gap shines at the intersection of culture, fashion, and music, with Katy’s remix of The Beatles’ classic “All You Need, Is Love”.
Their teams played an integral role in launching this exciting holiday campaign by developing a robust and far-reaching paid media strategy, which supported Gap’s objectives.
Greenlight used a combination of CTV, display advertising, and paid social to build awareness among Gap’s target audience and drive quality traffic to the site, all while complementing its existing OOH strategy.
Greenlight is a global, multi-award-winning, digital and commerce agency, specialising in SEO and performance marketing.