Greenlight Helped Hiscox to Achieve First Organic Position

Greenlight helped Hiscox to achieve its first organic position for highly competitive ‘professional indemnity insurance’ keywords with a targeted SEO strategy.

The Objectives

  • Hiscox sought to improve its organic ranking for ‘professional indemnity insurance’ keywords
  • This area of search is highly scrutinised by Google and incredibly competitive, with 15,000 searches per month
  • The keywords were also being targeted by Hiscox’s competitors, with some achieving three simultaneous rank listings

The Strategy

  • Having monitored the SERP landscape through many-core and industry-focused Google algorithm updates, Greenlight were able to get a firm grasp on the key elements that Hiscox’s landing page would need to provide in order to rank well
  • Working on-page, Greenlight raised the professional indemnity topic’s internal site authority and, consequently, its position in SERPs

The Results

  • Greenlight achieved the first organic position for the ‘professional indemnity insurance’ keywords
  • As a result, Hiscox’s site traffic immediately increased by 27% and, after a month of ranking at position one, traffic was 75% higher than at the same time the previous year
  • The campaign saw a revenue increase of 40% and a 20% uplift in sales

About Greenlight

Greenlight is a global, multi-award-winning, digital and commerce agency, specialising in SEO and performance marketing.