Graphite Digital Is Now a Certified B Corp
Graphite Digital is delighted to announce that they are now a Certified B Corporation!
After a rigorous accreditation process, they’re incredibly proud to have achieved B Corp status and be recognized as an agency that genuinely cares about doing the right thing — for their people, their clients, their community, and in terms of their contributions to wider society.
What Is a B Corporation?
B Corps are companies verified by B Lab to meet the highest standards of social and environmental performance, transparency, and legal accountability to balance profit and purpose.
Created in 2006, B Lab is an international non-profit network that focuses on transforming the global economy to benefit all people, communities, and the planet. It certifies companies as ‘B Corporations’, with the mission to inspire and enable people to use business as a force for good.
To get certified, you need to provide verifiable evidence about the way you value your team, the efficacy of the work you do, the way you treat your partners and suppliers, and the overall benefit you provide to society.
Learn more about the UK B Corp movement.
Why Was It Important to Seek B Corporation Status?
At Graphite they hold themselves to high ethical standards; recognizing and respecting the role that they have in the local community through relationships, and the wider world through their work — making a positive impact on people’s health and wellbeing through digital.
It’s important to them as leaders that they do things right, for people and the planet, and so when they heard about B Corp, they quickly recognized the value. Graphite decided to commit to the process of evaluation and a continued journey in developing the business in an ethical and sustainable way.
Graphite CEO, Rob Verheul, commented:
We believe that business can be a positive force for good, and are excited that we have achieved certification today. This is just the start of what we hope will be continuous, conscious growth, and we’re delighted to be counted amongst a few good companies that also believe in people and the planet.
How They Achieved B Corp Certification
The B Corp assessment process starts with an Impact Assessment that’s divided into Governance, Workers, Environment, Community, and Customers with applicants required to reach a benchmark score of over 80 to proceed.
To complete the certification, they also had to legally embed their commitment to a purpose beyond profit and creating a material positive impact on society and the environment through their business and operations in their company articles.
The certification process took nearly a year to complete, but they’re confident that it was worth the effort and have learned a lot along the way.
The First Step on Their B Corp Journey
Although they’re incredibly proud to have achieved certification, they also know that it’s just the beginning of their B Corp journey. Looking forward, they will be focusing on how they can instill the B Corp values across all that they do, thinking about how they can further evolve ways of working and thinking in order to improve their score year on year.
Chris Turner, Executive Director of B Lab UK, said:
We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrates that you can do good in any sector. Welcoming Graphite Digital is an exciting moment because they have an opportunity to lead the way within the digital industry. We and the rest of the B Corp community are really pleased to support Graphite in paving the way for a new way of doing things.
With their newly achieved B Corp status, Graphite hopes that you — their people, clients, and partners — can rest assured that you’re partnering with or part of an agency with ethical practices, and its heart in the right place.
About B Lab UK
B Lab UK is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, their global network creates standards, policies, and tools for business, and they certify companies—known as B Corps—who are leading the way. To date, their global community includes 5,100 B Corps in 83 countries and 153 industries, and over 150,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager.
About Graphite Digital
Graphite is a digital customer experience agency that collaborates with health and pharmaceutical organizations to deepen customer connections through meaningful digital experiences.