whatsapp icon

Google’s Latest Pixel 3 Spot Brings A Rock’n’ Roll Perspective For Their Night Sight Feature

As we all accept 2018 as the “Queen Year”, Google’s latest spot proves this by using the legend’s Flash track referring Pixel 3.

Like a homage to ruined photos, Shun the bright side and take better low-light images with Night Sight, sings Queen. Since Google released its Pixel 3 smartphone a couple of months ago, the tech giant has been pushing the new device with ads from every angle. A gentle, musical spot with the voice of Mister Rogers aired a month ago, and a comedic series of reluctant iPhone-to-Pixel switchers landed just this week. The keypoint for the company is, “Lose the flash, not the moment”.

There are feature-based pitches, too, including this energetic ode to the Pixel 3’s Night Sight mode, which enables photos in low-light conditions without the harsh glare of a flash, here lampooned in a quick-hit series of failed shots. Grimaces, squinted eyes, painful blinding and hands raised as shield dominate the montage by Joan Creative, which is set to the staccato beat of Queen’s “Flash,” from the schlocky 1980 comic book film “Flash Gordon.”

“Flash! Savior of the universe…Save with a mighty hand every man, every woman, every child” might be a perfect fit for the new smartphone!

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Ads & Commercials

Back To Basics: Kevin McCallister Is ‘Home Alone’ Again In Google’s Holiday Ad And Everyone Is Nostalgic

Almost twenty-eight years ago, we met the iconic and joyful, Kevin ...

WORK | Mobile Apps

Google My Business App, Released And Revamped As A Personal Social Network

More than a local listings management tool now, Google introduced a ...

WORK | Mobile Apps

Google Celebrates The Android Community With #IMakeApps Campaign

Google has launched a new social campaign inviting app makers to ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT